Functional Skills
Content Strategy
Content Marketing
Marketing Mix Planning
Marketing Strategy
Digital Marketing / Advertising
Sales Strategy
Marketing Analytics
Software Skills
Asana
Canva
Content Management Systems (CMS)
Google Analytics
Google Docs
Google Sheets
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Outlook
Sector Experience
Business Services
Real Estate
Travel & Hospitality
Languages
English
Notable Clients
Cap Juluca Resort Anguilla
Hotel Bel-Air Los Angeles
Kona Villa Resort Hawaii
Paws Up Resort in Montana
Sunset Marquis Hotel West Hollywood, CA
Experience
Luxury HospitalityAdvisors
Marketing
Marketing Consultant
1/2017 - Present
Founded boutique consulting firm serving luxury, independent hotel owners and hospitality brands. Led repositioning, launch, and rebranding efforts for properties including Cap Juluca, Hotel Bel-Air, and Sea Island Resorts. Craft digital marketing strategies, oversaw web design, and established media/PRcampaigns. Develop full-spectrum marketing plans, including SEO, social, and database growthefforts. Collaborate with ownership and investor groups on branding, revenue optimization, and mission alignment.
HOLDEN MARKETING GROUP
Marketing
Marketing Consultant
1/2003 - 1/2017
Provided marketing consulting to luxury hotel and resort owners, and hospitality groups. Participated in launches and marketing strategy for Koa Kea Resort (Kauai), The Resort at Paws Up (Montana), and Bel-Air Hotel (Los Angeles) Developed sales structures, positioning strategies, and campaign assets fromconcept to execution. Developedcomprehensive marketing plans. Developed marketing partnsershipwith national corporations Audi of America, Cyrstal Cruises and Harry Winston.