Functional Skills

Business Development
Go-to-market Strategy
Sales Strategy
Sales Operations
Sales Force Effectiveness
Customer Relationship Management
Customer Segmentation
Revenue Growth
Change Management / Org Design
Growth Strategy
Market Mapping
PMO Transformation
Sales Enablement
Sales Forecasting
Sales Training

Software Skills

Microsoft Excel
Microsoft PowerPoint
Microsoft Word

Sector Experience

Industrials
Manufacturing

Languages

English
Hindi

Countries Worked In

IN

Experience

Watertec India Pvt Ltd Sales
National Channel Development Manager
8/2024 - 5/2025
 Expanding reach in under penetrated markets of North and West India. Channel expansion has led to 200% growth in North within 12 months.  Partnered with Boston Consulting Group in transforming sales processes in order to accelerate revenue growth. Was spearheading adoption of DMS at Distributor points.  Acted as a POC between Investor (Warburg Pincus) and Watertec's central team.

Paytm Sales
Category Head – Transit Payments (D2C
12/2021 - 8/2024
 Built offline sales channels for Transit card from scratch to garner
● 60% market share.  Reduced distribution CAC of business from
● Rs 550/- to Rs 200/- per new user through improvement in productivity of sales team and adding low-cost distribution channels.

Mckinsey & Co. Management Consulting
Consultant
12/2017 - 9/2021
 Automotive Client: Boosted revenue growth from 4% to 14% YOY in the replacement market by revamping GTM.  Cement client: Accelerated volume growth (7% to 22% YOY) with improved margin in focused markets by institutionalizing best-in-class sales processes.  Developed an end-to-end GTM playbook for a Pipe manufacturer.

Ultratech Cement Ltd. Sales
Zonal Head – Building Products Division (B2B
2/2015 - 11/2017
 Secured approval of BPD products at marquee clients. Chairman's office project – Cement Division  Established entire retail network from scratch in Jammu & Kashmir in a record time to become No.2 player within one year.

PIDILITE INDUSTRIES LTD Sales
RSM – Upper North (B2B2C
10/2012 - 2/2015
 Enhanced contribution of high-margin products from 4% to 11
● in my region through various demand generation activities.  Increased revenue
● 19% CAGR for 3 Years by growing active retailer channel by 60%

Akzo Nobel Sales
Business Development Manager (B2B
7/2009 - 10/2012
 Grew sales of premium products from 5KL to 28 KL per month by winning competition accounts & gaining share across customer segments.

Asian Paints Sales
State Head (B2B
5/2007 - 6/2009
 Achieved revenue growth
● CAGR of 44%.  Successfully re-launched & grew sales of Professional range from 3 MT to 85 MT annually.

JK Lakshmi Cement Limited Sales
Assistant Manager (B2B2C
6/2005 - 4/2007
 Restructured network model from wholesale to retail distribution  Appointed network in whitespace clusters