Built strategy and executed business and marketing plans (TV, Digital/Social & CP) on +$1 Billion business. Built advocacy program with over 130k consumer advocates achieving the highest ROI across marketing tactics. Built strategy on organic and natural brand across retail and deli channels.

Managed $100MM Refrigerated Heat & Eat business, improving profitability +83% versus prior year by improving product quality, reducing cost of goods and growing topline sales. Developed in-market test for new to world frozen initiative behind strong TV and marketing support.

Managed P&L on $65MM flag-ship Pup-Peroni brand, helping reposition dog snacks portfolio to provide differentiation and growth on the overall business. Managed $60MM business (6 brands) improving profitability +29% on Jerky Treats brand. Built annual plans and executed all marketing activity. Moved to company's flag-ship brand, Heinz Ketchup. Executed celebrity ketchup label program to combat presidential election impact. Developed club channel strategy and introduced innovation to ACV.

Worked with VP to sell Winner's Circle brand to Action Performance. Managed brand acquisition and following year's brand plans to accelerate acquisition while the Boy's Toys division relocated to HQ. Additionally, worked on key initiatives including NASCAR Racers brand.

Worked in International Division reporting to VP. Primary marketer for lotion and soap and assisted with the launch of biore facial care products in +35 countries. Worked on long-term strategy plan, providing key positioning for growth across commodity, mid-tier and premium portfolio segments.