Functional Skills
Business Analysis
Business Development
Business Operations
Campaign Optimization
Change Management / Org Design
Content Strategy
Customer Experience
Customer Relationship Management
Data Strategy
Digital Transformation
Market Research
Marketing Strategy
Organizational Design
Strategic Planning
Crisis Management
Software Skills
Asana
Jira
Zapier
Marketo
Salesforce
PowerBI
SAP CRM
Trello
Mailchimp
Sitecore
WordPress
Hubspot
Monday
Sector Experience
Consumer Goods
Financial Services
Healthcare
Technology
Travel & Hospitality
Languages
English
Countries Worked In
AU CA AE USNotable Clients
American Express
Coca-Cola
Emirates Airline
HSBC
Pfizer
Experience
BPG
Marketing
President
9/2022 - 1/2025
Lead integrated WPP agency serving brand portfolios across MENA region. Led new business with 70% conversion some years. Led transformation of BPG into a CX-forward, and integrated agency model delivering CX, martech, and data-led strategies across MENA. Reported to Group CEO. Accountable for strategic implementation of advisory services to key regional and international clients.
• Tripled revenue in 2 years by overhauling operating model, teams, and implementing data-driven CX, martech, and data-marketing service lines.
• Introduced AI‑enabled workflows across creative, content, and CS teams. Including new enterprise project management, timesheet, and finance software.
• Delivered digital transformation strategies and execution across product and marketing automation, resulting in 30%+ increase in ROAS for several brands.
• Directed end‑to‑end strategies at c-suite for regional leaders including NEOM, Amazon, RTA, Honda, Porsche, Uber, Jumeirah, Aldar and Abu Dhabi Government.
• Tripled revenue in 2 years by overhauling operating model, teams, and implementing data-driven CX, martech, and data-marketing service lines.
• Introduced AI‑enabled workflows across creative, content, and CS teams. Including new enterprise project management, timesheet, and finance software.
• Delivered digital transformation strategies and execution across product and marketing automation, resulting in 30%+ increase in ROAS for several brands.
• Directed end‑to‑end strategies at c-suite for regional leaders including NEOM, Amazon, RTA, Honda, Porsche, Uber, Jumeirah, Aldar and Abu Dhabi Government.
Havas CX
Marketing
EVP, Managing Director
1/2019 - 1/2022
Directed North American operations for customer‑experience network. Built consulting-led GTM models to accelerate digital transformation for Fortune 500 brands in healthcare, tech, and financial services. Built a culture-led CX practice combining marketing communications, CRM, and product strategy.
• Scaled revenue to $45M and headcount to 126 within three years from launch.
• Championed digital sustainability frameworks and advised clients on customer-centric ESG-aligned transformation models.
• Achieved a 76% conversion rate on new business, the highest in Havas globally, by crafting insight‑led value propositions and measurable new business growth plans.
• Integrated CX disciplines into the Havas Health portfolio across North America, widening cross‑sell opportunities and boosting client retention.
• Led multi‑phase digital transformation initiatives for blue‑chip brands, overseeing change management, tech‑stack design and data‑driven optimization.
• Scaled revenue to $45M and headcount to 126 within three years from launch.
• Championed digital sustainability frameworks and advised clients on customer-centric ESG-aligned transformation models.
• Achieved a 76% conversion rate on new business, the highest in Havas globally, by crafting insight‑led value propositions and measurable new business growth plans.
• Integrated CX disciplines into the Havas Health portfolio across North America, widening cross‑sell opportunities and boosting client retention.
• Led multi‑phase digital transformation initiatives for blue‑chip brands, overseeing change management, tech‑stack design and data‑driven optimization.
Penso
Marketing
Partner, Group General Manager
1/2016 - 1/2018
Founded and scaled consulting and advisory practice offering digital, CX, and growth transformation strategy in UAE, Singapore, and Australia. Directed growth‑marketing programs for global brands in travel, CPG, luxury, financial services and SaaS. Held end‑to‑end responsibility for strategy and implementation across data, IoT, and automation services.
• Designed and executed digital transformation roadmaps for brands across south east Asia, including mar-tech implementation, data-marketing, and omnichannel media strategy.
• Built data‑driven segmentation, CRM, and loyalty frameworks for finance and airline clients.
• Established the consultancy's Dubai (MENAT + India) hub to profitability in year 1
setting the stage for a successful sale of business.
• Designed and executed digital transformation roadmaps for brands across south east Asia, including mar-tech implementation, data-marketing, and omnichannel media strategy.
• Built data‑driven segmentation, CRM, and loyalty frameworks for finance and airline clients.
• Established the consultancy's Dubai (MENAT + India) hub to profitability in year 1
setting the stage for a successful sale of business.
Ogilvy
Marketing
General Manager
1/2015 - 1/2016
Dubai based role man aging integrated agency product for clients across MENAT.
HAVAS
Marketing
Head of Digital
1/2012 - 1/2015
Led agency digital product across CRM, Performance, Commerce, Content, Social
Publicis Sapient
Marketing
Head of Accounts
1/2010 - 1/2012
Led account teams across UAE and India.
Ogilvy
Marketing
Account Director
1/2007 - 1/2010
Key Clients: AMEX, Coca-Cola
Proximity
Marketing
Account Manager
4/2004 - 1/2007
Key Clients: PepsiCo, Dubai Tourism