Functional Skills
Business Analysis
Business Development
Business Operations
Business Planning
Financial Modeling
M&A Support
Financial Due Diligence
Financial Statement Preparation
Budgeting
Financial Planning & Analysis (FP&A)
Robotic Process Automation
Corporate Finance
Accounting
Strategic Planning
Revenue Growth
Software Skills
SAP CRM
SAP
Certifications
CPACertified Public Accountant
Sector Experience
Financial Services
Life Sciences & Pharma
Media & Entertainment
Real Estate
Technology
Fortune 500
Experience
BMG Recording & Publishing LATAM
Finance
Senior Manager, Finance & Royalties
9/2022 - 9/2025
Spearheaded the launch of BMG's Mexico office from the ground up, establishing local operations, financial infrastructure, and regional governance. Drove LATAM revenue growth by 37.2% and increased projected yearly office profit by $5M USD, surpassing initial strategic targets. Built and led a high-performing finance and royalties team, aligning global standards with local execution. Led SAP implementation across finance and royalty processes, enhancing transparency and operational efficiency. Defined and deployed tax compliance frameworks aligned with Mexican and international regulations. Designed and implemented end-to-end financial and operational workflows, including royalties and accounting. Forged strategic partnerships with key players across Latin America, expanding BMG's footprint and market influence.
WOWLab Marketing Group
Finance
Finance Manager
9/2016 - 9/2022
Built the finance team based on corporate principles, ensuring operational continuity during the pandemic. Improved working capital by $200K USD/year through treasury restructuring. Reduced financial costs by 37% via debt restructuring and new financing negotiations. Successfully implemented accounting and financial models for the group.
FREELANCER
Finance
Finance, FP&A, and Corporate Governance Advisor
9/2016 - 8/2020
Led due diligence processes, supporting favorable valuations for shareholders. Restructured finance teams and operations, increasing profitability. Negotiated debt settlements and supplier terms, optimizing finance and treasury functions. Developed corporate FP&A areas, procedures, and reporting standards.
Universal Music
Finance
New Business Development Coordinator, FP&A Analyst
4/2011 - 9/2016
Redesigned financial modeling and planning procedures for five group companies (Mexico and the U.S.), providing timely and accurate insights for CFO and CEO decision-making. Led Oracle Hyperion system implementation for Mexico and the U.S., completed in 70% of the planned time. Headed financial and strategic planning sessions for the Americas, reporting directly to corporate management. Designed FP&A procedures for Digital Income (~$25M USD annually). Developed and executed the financial strategy for Spotify's Mexico launch (valued at $2.5M USD). Created some of the most innovative and profitable new businesses in the industry (valued at ~$5M USD annually). Restructured Corporate Treasury procedures, yielding $1.3M USD in benefits. Optimized distribution contracts, resulting in $1.25M USD in gains. Led the financial release project for La Voz México, generating $1.25M USD in benefits. Consolidated corporate financial reporting post Universal-EMI merger, accelerating integration. Significantly improved royalties reporting system and procedures, saving $1.7M USD.
General Electric
Finance
Business Development Agent, FP&A Senior Analyst
2/2005 - 4/2009
Led due diligence for M&A of four group companies, valued at $80M USD. Developed planning processes and financial reporting for Hipotecario México HQ. Designed financial models for the Mortgage Brokers Business, helping GE Mortgage rank third in the Mexican market. Developed mortgage, leasing, and credit products totaling $400M USD in assets. Reduced low-quality assets from REO business, generating $3M USD in gains. Managed past-due loan team, increasing collections with $1.6M USD in additional benefits. Oversaw bridge loan restructures exceeding $200M USD. Established mortgage brokerage agencies, increasing annual sales by $20M USD. Participated in designing the Mortgage Brokers Certification Program for Sociedad Hipotecaria Federal.
ING Bank
Finance
Financial Markets Trader
11/2002 - 10/2004
Maximized stock and debt market trading for corporate clients, increasing returns by 12.6%. Managed Bank and Financial Markets Treasury, overseeing $1.7B USD in assets. Led implementation of SPEI system for compliance with Banxico. Optimized settlement operations with global counterparties, cutting operating time in half.
GRUPO BURSATIL MEXICANO
Finance
Stock Broker
5/2001 - 7/2002
Drove a 13% increase in sales team performance via new team structure. Redefined commercial strategy for market analysis, reducing customer acquisition time by 20%.