+ Led enterprise-wide pricing and packaging transformation across $500M+ ARR SaaS portfolio, simplifying 400+ SKUs into bundles and usage-based models aligned to customer value

+ Designed operating model, governance, and KPIs to drive adoption; secured CEO and board approval through white paper and executive materials

+ Oversaw implementation across Salesforce, billing, contracts, and product systems, ensuring scalability and compliance

+ Conducted customer research with 300+ participants to validate value perception and inform strategy

+ Directed product strategy for virtual care platform serving 20,000+ patients, balancing client needs, market demands, and clinical workflows

+ Delivered 10+ high-priority features, including reporting module, MFA security, and enhanced billing systems, directly improving client retention and scalability

+ Led interoperability integration with 90+ EMRs, enabling bidirectional data exchange and advancing analytics capabilities for clients

+ Acted as executive liaison to enterprise customers, addressing escalations and supporting sales growth

Raziel Health was a remote patient monitoring and virtual care management company focused on seniors.

+Built and executed product roadmap for remote patient monitoring platform, aligning cross-functional teams around strategic priorities
+ Launched patient and provider apps that increased monthly enrollments 300% within six months
+ Developed workflow automation and billing tools that unlocked ~$135/month in new revenue per patient
+ Managed hardware/software integrations with 10+ medical devices, improving quality and lowering costs
+ Served as senior escalation point, stabilizing key client relationships and improving program outcomes

Strategic and operational advisor, focused on the healthcare and technology industries.

Example work includes:

+ Product Development & Management: Led successful pilot development of an automotive asset tracking (IoT) product resulting in >$50M commercial business line for large telecommunications client. Multi-year project entailed product requirements & enhancements, product operations & implementation, vendor negotiations, manufacturing management for IoT hardware, and more.

+ Operations & Analytics: Interim head of supply chain for healthcare start-up: led device manufacturing (ClassII medical device), identified, managed and negotiated with vendors, managed internal operations team members, and built new demand forecasting model and conducted operational analytics.

+ Growth Strategy: Developed strategic recommendations for healthcare company's entrance into consumer businesses, including product recommendations, initial pilot options, acquisition targets, and business cases.

Led $270M home healthcare business line including national strategy, operations, vendor negotiations, government relations, new product development, and more.

Management consultant focused primarily on the healthcare industry with additional experience in e-commerce, transportation, and banking sectors. Completed competitive fellowship related to US healthcare reform and its impact on McKinsey's clients. Worked in Brazil and the United States.

Part of two-person founding team that launched a health beverage nationally in Whole Foods Market. Led end-to-end supply chain, product development, marketing, and PR for the brand.

Online marketing for American Express' global branding team.