Functional Skills
Business Analysis
Business Development
Communications
Competitive Landscaping
Go-to-market Strategy
Leadership Development
Market Access Strategy
Market Research
Product Data Management
Product Strategy
Project Management
Qualitative Research
Revenue Growth
Digital Marketing / Advertising
Customer Experience
Software Skills
Adobe XD
Google Analytics
Microsoft Excel
Outlook
Postman
Salesforce
Salesforce Marketing Cloud
Braze
Mailchimp
SQL
Data visualization
Hubspot
Certifications
UXCUser Experience Certification
Sector Experience
Business Services
Consumer Goods
Financial Services
Healthcare
Technology
Languages
French
English
Notable Clients
University of California Los Angeles
Experience
Architex AI
Corporate Strategy & Development
Strategic Consultant - Commercialization & New Product Development
4/2024 - Present
Engaged by Architex to lead go-to-market planning, monetization, and partner validation for an early-stage neurotech platform
-Led commercialization strategy, including channel model evaluation and pricing approach for education and workforce markets
-Conducted opportunity sizing and stakeholder discovery across 30+ enterprise buyer conversations to assess demand and prioritize use cases
-Designed partner enablement pathways and early pilot structures, shaping sales collateral, onboarding flows, and technical feasibility plans
-Facilitated cross-functional workshops with neuroscience, product, and GTM teams to de-risk market entry and align on roadmap
-Supported commercial diligence and exit strategy development, contributing to acquisition interest and a 20%+ increase in valuation based on $500K+ projected pilot revenue
-Led commercialization strategy, including channel model evaluation and pricing approach for education and workforce markets
-Conducted opportunity sizing and stakeholder discovery across 30+ enterprise buyer conversations to assess demand and prioritize use cases
-Designed partner enablement pathways and early pilot structures, shaping sales collateral, onboarding flows, and technical feasibility plans
-Facilitated cross-functional workshops with neuroscience, product, and GTM teams to de-risk market entry and align on roadmap
-Supported commercial diligence and exit strategy development, contributing to acquisition interest and a 20%+ increase in valuation based on $500K+ projected pilot revenue
UCLA Price Center of Innovation
Corporate Strategy & Development
Lead Strategic Consultant
4/2024 - 7/2024
Engaged to lead multi-stakeholder strategy engagements and innovation planning for executive teams in federally funded service organizations
-Designed and facilitated strategy engagements for FQHCs, Head Start agencies, and public education systems navigating policy shifts and operational constraints
-Developed growth roadmaps, distribution strategies, and digital innovation pilots tailored to resource-limited, compliance-bound environments
-Integrated GenAI tools and structured decision frameworks into leadership programs to support long-term capacity building
-Delivered actionable strategies to 100+ senior leaders across 65+ organizations, influencing planning for over $75M in combined budgets and services reaching 500K+ constituents
-Designed and facilitated strategy engagements for FQHCs, Head Start agencies, and public education systems navigating policy shifts and operational constraints
-Developed growth roadmaps, distribution strategies, and digital innovation pilots tailored to resource-limited, compliance-bound environments
-Integrated GenAI tools and structured decision frameworks into leadership programs to support long-term capacity building
-Delivered actionable strategies to 100+ senior leaders across 65+ organizations, influencing planning for over $75M in combined budgets and services reaching 500K+ constituents
Grow Therapy
Start-Up
Fractional Customer Strategy Leader
4/2023 - 11/2023
Brought in to assess and build a scalable customer lifecycle function and evaluate long-term team structure during a period of rapid growth
-Designed and led the buildout of onboarding, support, and retention infrastructure to support a 3x increase in provider networks
-Scoped and launched pilots that improved first-time compliance submission by 35% and reduced time-to-first-patient by 20%
-Partnered cross-functionally with Product, Clinical Ops, and Legal to align workflows with platform needs and regulatory requirements
-Led strategic evaluation of team structure and performance impact, resulting in executive decision to integrate the function into core GTM teams
-Delivered critical systems, insights, and scalable workflows that were retained and used post-reorg
-Designed and led the buildout of onboarding, support, and retention infrastructure to support a 3x increase in provider networks
-Scoped and launched pilots that improved first-time compliance submission by 35% and reduced time-to-first-patient by 20%
-Partnered cross-functionally with Product, Clinical Ops, and Legal to align workflows with platform needs and regulatory requirements
-Led strategic evaluation of team structure and performance impact, resulting in executive decision to integrate the function into core GTM teams
-Delivered critical systems, insights, and scalable workflows that were retained and used post-reorg
Tapcheck
Start-Up
Growth Director
3/2022 - 6/2023
Data Strategy Leadership: Designed initial data governance frameworks to optimize structured and unstructured data insights, improving decision-making and operational processes across the org. Led the implementation of ongoing reporting and integration into departmental strategy.
Growth Strategy & Automation: Built & scaled the Growth team to six direct reports. Developed and optimized customer onboarding process and engagement journey via data driven strategies and automation. Created and operationalized customer success function.
Growth Strategy & Automation: Built & scaled the Growth team to six direct reports. Developed and optimized customer onboarding process and engagement journey via data driven strategies and automation. Created and operationalized customer success function.
Global Institutional Solutions
Corporate Strategy & Development
Senior Go-To Market Consultant
2/2019 - 1/2021
- Drove development and rollout of new ventures (B2B + B2C), including launch of four unique brands in 9 months and management of strategic partnerships including American Medical Association, Everest Insurance, and driasi insurance. Owned product roadmap, developed product positioning, managed feature rollouts and iterated growth strategy
- Created and led growth/development of 4 Covid-19 wellness services, scaling to more than 1,000 curated resources reaching 7M unique users in 3 months. Oversaw product management, design, product strategy, KPI tracking, and market research
- Consulted on strategic growth projects/initiatives across portfolio companies using data and market insights to inform product strategy recommendations. Duties included market analysis, quantitative and qualitative research, industry trend analysis and project management
- Evaluated business marketing processes/frameworks across 10 portfolio companies and identified areas for improvement. Lead solutions development.
- Created and led growth/development of 4 Covid-19 wellness services, scaling to more than 1,000 curated resources reaching 7M unique users in 3 months. Oversaw product management, design, product strategy, KPI tracking, and market research
- Consulted on strategic growth projects/initiatives across portfolio companies using data and market insights to inform product strategy recommendations. Duties included market analysis, quantitative and qualitative research, industry trend analysis and project management
- Evaluated business marketing processes/frameworks across 10 portfolio companies and identified areas for improvement. Lead solutions development.
Wunderkind
Data Science / Analytics
Client Success Manager
10/2017 - 2/2019
- Led team of designers, QA specialists and engineers in designing, building and executing end-to-end customer experiences both onsite and through email retargeting that increased onsite conversions and consistently yielded 15%+ digital revenue per month
- Analyzed and converted user behaviors into actionable insights for clients that enabled regular campaign optimization, revenue growth, and future product development and launch strategies
- Led team in creating onsite and email experiences that maintained brand identity and resonated with client’s target customers, including creation of 5-10 custom campaigns per month
- A/B tested onsite user experiences and monitored for mature and statistically significant data that could inform user flows, client pressure points, and identify opportunities for conversion lift
- Managed relationships between internal and client marketing teams, and key stakeholders to collaborate and consistently deliver premium client service, includi
- Analyzed and converted user behaviors into actionable insights for clients that enabled regular campaign optimization, revenue growth, and future product development and launch strategies
- Led team in creating onsite and email experiences that maintained brand identity and resonated with client’s target customers, including creation of 5-10 custom campaigns per month
- A/B tested onsite user experiences and monitored for mature and statistically significant data that could inform user flows, client pressure points, and identify opportunities for conversion lift
- Managed relationships between internal and client marketing teams, and key stakeholders to collaborate and consistently deliver premium client service, includi
Swifte
Start-Up
Co-Founder/CMO
1/2016 - 1/2018
- Conducted primary and ongoing market research, competitive landscape analysis and financial projections
- Managed team of 5 marketing interns, outgoing communications, cross-channel marketing and sales strategy, and all marketing campaigns (content creation, setting KPI’s, and campaign reporting/analysis)
- Traction YOY: 300% average user growth, 11200 downloads, 4000 completed rides. Partnered with WAZE carpool.
- Led product roadmap/development and managed strategic partnerships
- Managed team of 5 marketing interns, outgoing communications, cross-channel marketing and sales strategy, and all marketing campaigns (content creation, setting KPI’s, and campaign reporting/analysis)
- Traction YOY: 300% average user growth, 11200 downloads, 4000 completed rides. Partnered with WAZE carpool.
- Led product roadmap/development and managed strategic partnerships