Functional Skills
Business Planning
Go-to-market Strategy
Primary Research
Competitive Landscaping
Benchmarking
Business Analysis
Communications
Content Marketing
Digital Marketing / Advertising
Market Intelligence
Market Research
Marketing Analytics
Secondary Research
Artificial Intelligence
Change Management / Org Design
Software Skills
Asana
Hubspot
Microsoft Access
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Microsoft Project
Microsoft Word
Outlook
Qualtrics
Salesforce
SurveyMonkey
Veeva Vault
Artificial Intelligence
Google Analytics
Sector Experience
Consumer Goods
Financial Services
Life Sciences & Pharma
Technology
Travel & Hospitality
Languages
English
German
Turkish
Fortune 500
Experience
Self-employed
Corporate Strategy & Development
Principal, Marketing Strategist
5/2019 - Present
Clients included: Home No.8; Johnson & Johnson (J&J); a global top-10 FinTech Company
o Developed GTM strategies for a client (Home No.8) by optimizing digital assets (website and emails) and aligning messaging to drive eCommerce sales; advising the CEO on a strategic direction.
o Led bi-weekly cross-functional sessions to align DE&I messaging and optimize digital collateral for J&J sales reps, improving field effectiveness.
o Conducted B2B market research and positioning insights for a top-10 global FinTech company, informing messaging and product positioning.
o Developed GTM strategies for a client (Home No.8) by optimizing digital assets (website and emails) and aligning messaging to drive eCommerce sales; advising the CEO on a strategic direction.
o Led bi-weekly cross-functional sessions to align DE&I messaging and optimize digital collateral for J&J sales reps, improving field effectiveness.
o Conducted B2B market research and positioning insights for a top-10 global FinTech company, informing messaging and product positioning.
New York Life Insurance
Marketing
Consultant / Senior Campaign Manager
1/2023 - 12/2023
NEW YORK LIFE INSURANCE via contractor, Rose International, New York, NY Jan-Dec 2023
Marketing Consultant covering the role of a Senior Campaign Manager
• Lead 3 monthly client marketing campaigns in direct mail to foster cross-sell and upsell opportunities
for agents; work with cross-functional teams to execute programs.
• Execute Email marketing blasts to agents for 3 campaigns; analyse data to optimize performance.
• Assisted a department-wide project to migrate websites of New York Life agents.
Marketing Consultant covering the role of a Senior Campaign Manager
• Lead 3 monthly client marketing campaigns in direct mail to foster cross-sell and upsell opportunities
for agents; work with cross-functional teams to execute programs.
• Execute Email marketing blasts to agents for 3 campaigns; analyse data to optimize performance.
• Assisted a department-wide project to migrate websites of New York Life agents.
exClone
Start-Up
Advisor, Product Marketing
5/2019 - 12/2022
o Defined project scopes and GTM strategies for product launches of a cloud-based AI SaaS digital health startup; coordinated global cross-functional teams to execute campaigns.
o Identified, monitored, and analyzed competitors’ products, marketing, and sales strategies to inform positioning across integrated marketing channels (website, email, SEO, video, and webinars).
o Created multi-channel content and edited content written by product designers, e.g., on blogs.
o Coordinated live sessions with B2B leads to educate on the product.
o Identified, monitored, and analyzed competitors’ products, marketing, and sales strategies to inform positioning across integrated marketing channels (website, email, SEO, video, and webinars).
o Created multi-channel content and edited content written by product designers, e.g., on blogs.
o Coordinated live sessions with B2B leads to educate on the product.
Marriott Vacations Worldwide
Marketing
Marketing Strategist
11/2017 - 5/2019
• Drove sector revenue by building relationships with existing clients and securing new ones • Mined opportunities of elite customer segment based on target demographics and relationship depth • Assessed shifts in customer mix, demand and response, and escalated relevant analysis and insights • Understood market landscape, including competitive offerings, as well as sales and marketing tactics • Conducted direct to consumer marketing while reinforcing benefits to maximize retention
The Excelleration Group
Corporate Strategy & Development
Chief Operating Officer
1/2014 - 10/2017
• Developed and oversaw effective marketing strategies of projects to drive company growth
• Created end-to-end business development and reporting strategy for a New York City-based IT firm designed to integrate seamlessly with its existing enterprise resources planning infrastructure
• Developed market entry and expansion strategies for a niche medical device increasing sales by 600%
• Built in-depth survey for a b2b client, and provided insights and analysis of results
• Created end-to-end business development and reporting strategy for a New York City-based IT firm designed to integrate seamlessly with its existing enterprise resources planning infrastructure
• Developed market entry and expansion strategies for a niche medical device increasing sales by 600%
• Built in-depth survey for a b2b client, and provided insights and analysis of results
Hilton Worldwide
Marketing
Marketing & Sales Executive
12/2011 - 7/2014
.:: Generated $8 Million in Hilton Grand Vacations Ownership upgrades in just 2 years.
.:: Marketing Executive of the Year in 2012 from among 170 Marketing Executives worldwide; generated $3.4 Million+ in net sales volume out of $15 Million+ in the New York In-House Marketing team's total net sales output. (Avg. sale $29K).
.:: 2012 Marketing Rookie of the Year, W57th Street by Hilton Club.
.:: Marketing Executive of the Year in 2012 from among 170 Marketing Executives worldwide; generated $3.4 Million+ in net sales volume out of $15 Million+ in the New York In-House Marketing team's total net sales output. (Avg. sale $29K).
.:: 2012 Marketing Rookie of the Year, W57th Street by Hilton Club.
Competitive and Market Intelligence Strategy C.A.M.I.S.
Corporate Strategy & Development
Principal (Self-employed)
11/2007 - 3/2012
Corporate strategy consulting services for purposes of global market expansion and analysis of M&A targets.
.:: Conducted primary and secondary research and analysis for benchmarking, market intelligence, competitive intelligence, and go-to-market strategy.
.:: Solicited stakeholders and ran research interviews in native languages in English, German and Turkish (in the U.S., U.K., German, and Turkish markets).
.:: Conducted primary and secondary research and analysis for benchmarking, market intelligence, competitive intelligence, and go-to-market strategy.
.:: Solicited stakeholders and ran research interviews in native languages in English, German and Turkish (in the U.S., U.K., German, and Turkish markets).