AI-powered SaaS platform pioneering process intelligence for software development.
Achievements:
● • Lead go-to-market strategy, marketing operations, and integrated campaigns from inception to execution: supporting a successful market entry, strategic partnerships.
• Developed and launched full-funnel, multi-channel marketing campaigns including digital, event, partner, and ABM programs, resulting in >250% year-over-year pipeline growth.
• Built and managed integrated marketing infrastructure including Salesforce, ActiveCampaign, Webflow, and Impartner to align brand, demand, and sales operations.
• Developed storytelling frameworks that connected product launches and thought leadership to the brand's mission, resulting in increased engagement and strategic partnership growth.
• Led product positioning and external messaging for major announcements, customer activations, and co-branded campaigns with vendors and technology partners.
• Spearheaded internal processes to accelerat

Global consulting firm specializing in strategy, technology, and business transformation services.
● Principal in Slalom's Salesforce Practice, generating $2M+ in revenue while leading key digital transformation projects. Oversaw strategic sales for Marketing Cloud in Chicago and Detroit, mentored team members, and helped scale practice operations. Delivered impactful solutions including platform migrations and scalable messaging programs.
● Achievements:
• Generated over $2 million in revenue by supporting pursuits and cultivating existing accounts.
• Mentored team members and actively participated in the promotion and quarterly review processes.
• Collaborated with the team to develop efficient processes to accommodate the growth of the practice within the organization.
• Served as the market lead for Chicago and Detroit, overseeing strategic sales activities aimed at advancing the Salesforce Marketing Cloud practice in those regions. Notable Projects:
● Successfully led a dig

I regularly lecture at Kellstadt Marketing Center on the subject of Email Marketing and Marketing Automation.

Marketing communications agency that finds insights in buyer audiences to drive engagement through targeted content. Built Hansa's business through strategic use of top-tier marketing tech platforms. Led cross-channel programs from concept to launch, including Keurig's product communications. Created scalable marketing automation tied to business goals, driving 50% MoM revenue growth and 10% MoM list growth for B2B clients. Achievements:
• Responsible for building the Hansa Marketing Services business by leveraging the capabilities and partnerships of best-in-class Marketing Technology Platforms.
• Developed methodologies for translating brand research and personas into message maps and customer journeys.
• Developed marketing automation programs that mapped business objectives, database schemas, and technical specifications while measuring efficacy of the programs. Notable Projects: Lead a team from inception to launch to develop a communication program for Keurig's Product team in

Mojo Media Labs is a B2B focused Digital Marketing and Sales Agency
● Achievements:
• Created new revenue streams and drove agency competitive positioning by developing services roadmap and building new service offerings resulting in 65% profitability
• Drove increase in lead generation and revenue growth through development and management of Channel Partner Program.
• Increased client retention through mentorship of client account teams including process development and ongoing client reviews.
• Drove agency operational and sales efficiencies as member of leadership team.

Lead the local HubSpot user group, and spearheaded networking opportunities for Chicago-based businesses in the HubSpot Ecosystem.

Relish Tray Media was a boutique Email Marketing and Inbound Marketing Agency that was acquired by Mojo Media Labs in February 2018.
● Achievements:
• Grew bootstrapped agency in year-over-year revenue and earnings growth over 8-year period, resulting in 10-30% year over-year revenue growth and growing earnings from 20-55%.
• Led agency in creating digital marketing strategies and developing marketing programs for clients.
• Developed agency and SaaS partnerships to drive growth while providing value to clients, including SFMC partner and achieving HubSpot Platinum Partner Tier.

Co-founder of the first of its kind Salesforce Marketing Cloud User Group, with the mission to enable practitioners through collaboration and education

Through its crowdsourcing platform, Threadless taps its artist community to choose designs to print on apparel for sold in both eCommerce and retail channels.
● Achievements:
● • Responsible for driving 30% of total sales through email marketing campaigns with 20% year-over-year growth.
• Worked with the product team to develop communication and retention strategy for an artist community and crowd-sourcing platform.
• Worked closely with channel managers to develop a cohesive and integrated marketing strategy.
• Managed a team of designers, copywriters, and technical resources to develop email marketing campaigns.
● OTHER PROFESSIONAL EXPERIENCE