Functional Skills
Go-to-market Strategy
Market Research
Pricing Strategy
Voice of the Customer
Product Development
Product Innovation
Customer Experience
Growth Strategy
Customer Segmentation
Cost Reduction
Commercial Due Diligence
Competitive Landscaping
Market Mapping
Software Skills
Microsoft Office
Qualtrics
Tableau
Alteryx
Asana
Sector Experience
Financial Services
Healthcare
Life Sciences & Pharma
Retail
Technology
Languages
English
Case Study
Case Studies
Founder & CEO | VC-Backed B2B Wellness Software Startup | Exited 2024
Technology
Product Strategy
Growth Strategy
Customer Experience
GTM Strategy for Series A Cash Pay Dermatology Product Startup
Life Sciences & Pharma
Pricing Strategy
Voice of the Customer
Go-to-market Strategy
Buy-Side Due Diligence for Large E-Learning Services Client
Technology
Commercial Due Diligence
Market Research
Product Strategy
New Product Development & Launch for PE-Backed National Dentures Chain
Healthcare
Operational Transformation
Marketing Strategy
Competitive Landscaping
Product Strategy Repositioning for Large Payments Client
Financial Services
Voice of the Customer
Competitive Landscaping
Product Strategy
Activation & Engagement Strategy & Execution for Series A Healthcare Platform
Healthcare
Product Launch
Growth Strategy
Operational Transformation
Category Performance Improvement for Large Grocery Retail Client
Retail
Contract Pricing / Negotiation
Promotional Strategy
Data Analysis
Cost Reduction Strategy for Large National Pharmacy Chain
Retail
Cost Reduction
Data Analysis
Operational Transformation
New Venture Design for Global HR Services Conglomerate
Business Services
Product Strategy
Market Mapping
Customer Experience
IT Services Cost Reduction Strategy for Large Industrials Client
Industrials
Cost Reduction
IT Transformation
Data Analysis
Big 3 Consulting (MBB)
Top Consulting Firms
Experience
Freelance
Management Consulting
Freelance Growth Strategy & Product Consultant
6/2024 - Present
Sample casework:
---Led customer research and product efforts to increase activation for Series A alternative medicine platform
---Orchestrated extensive user research to develop strategic framework + experiments to drive engagement and retention for Series A alternative medicine platform
---Led customer research and product efforts to increase activation for Series A alternative medicine platform
---Orchestrated extensive user research to develop strategic framework + experiments to drive engagement and retention for Series A alternative medicine platform
AirClub
Start-Up
Co-Founder & CEO
4/2022 - 6/2024
Built and led high-performing team to take VC-backed B2B fitness studio management SaaS product from zero-to-one, drive early growth, and exit business (acquired in 2024)
-Raised $1M in venture capital
-Led product, user research, design, sales, marketing, fundraising (all major functions outside of engineering)
-Orchestrated in-depth qualitative research with 100+ prospective customers to develop customer segmentation, user personas, jobs-to-be-done, and pain points (methods included user observation, 1-on-1 interviews, and focus groups)
-Developed in-depth PRDs and prioritized product roadmap aligned with competitive, market and strategic considerations
-Led customer-development process with ~50 prospective customers, achieved paid usage within 6 months
-Drove early growth via rapid GTM experimentation, including cold-calling, email, paid marketing, and conferences
-Led design org, recruited founding designers, guided low + high fidelity builds, usability testing and UX research
-Raised $1M in venture capital
-Led product, user research, design, sales, marketing, fundraising (all major functions outside of engineering)
-Orchestrated in-depth qualitative research with 100+ prospective customers to develop customer segmentation, user personas, jobs-to-be-done, and pain points (methods included user observation, 1-on-1 interviews, and focus groups)
-Developed in-depth PRDs and prioritized product roadmap aligned with competitive, market and strategic considerations
-Led customer-development process with ~50 prospective customers, achieved paid usage within 6 months
-Drove early growth via rapid GTM experimentation, including cold-calling, email, paid marketing, and conferences
-Led design org, recruited founding designers, guided low + high fidelity builds, usability testing and UX research
Boston Consulting Group
Management Consulting
BCG DV Venture Architect & BCG Classic Consultant
3/2019 - 3/2024
Promoted from Associate to Consultant
Developed and executed on growth strategies across 10 engagements for c-suite clients with BCG and BCG Digital Ventures. Selected for BCG Analytics University (Python + ML training program for analytically inclined consultants).
--Sample casework: For a large HR services client: Served as venture architect with BCG Digital Ventures team (innovation studio) to conceive a B2B SaaS startup, answering key questions around concept desirability and viability
Developed and executed on growth strategies across 10 engagements for c-suite clients with BCG and BCG Digital Ventures. Selected for BCG Analytics University (Python + ML training program for analytically inclined consultants).
--Sample casework: For a large HR services client: Served as venture architect with BCG Digital Ventures team (innovation studio) to conceive a B2B SaaS startup, answering key questions around concept desirability and viability
Kaiser Associates
Management Consulting
Researcher & Growth Strategy Consultant
5/2017 - 3/2019
Promoted from Associate to Consultant
Developed top-line growth strategies for c-suite clients through deep qualitative and quantitative primary research across 15 strategic engagements. Functional topics included but not limited to new VOC, product development, product positioning, customer segmentation, pricing strategy, and market opportunity assessment.
--Sample casework: For a large financial services client: Revitalized product positioning for B2B software platform through robust customer research and competitive intelligence; synthesized key customer segments and product positioning
Developed top-line growth strategies for c-suite clients through deep qualitative and quantitative primary research across 15 strategic engagements. Functional topics included but not limited to new VOC, product development, product positioning, customer segmentation, pricing strategy, and market opportunity assessment.
--Sample casework: For a large financial services client: Revitalized product positioning for B2B software platform through robust customer research and competitive intelligence; synthesized key customer segments and product positioning