Functional Skills

Business Analysis
Business Intelligence
Business Operations
Business Development
Pricing Strategy
Strategic Planning
Change Management / Org Design
Benchmarking
Market Intelligence
Performance Management
Financial Modeling
Sales Enablement
Revenue Growth
Private Equity Investing
Marketing Mix Planning

Software Skills

Salesforce
SAP CRM
Microsoft Office
Tableau
Peoplesoft
SAP

Certifications

CPPCertified Payroll Professional

Sector Experience

Business Services
Consumer Goods
Healthcare
Retail
Technology

Notable Clients

AT&T
Givaudan
J&J Consumer
ServiceMaster Global Holdings
Fortune 500

Experience

DYNAMIC STRATEGIC ADVISORY Product Management / Strategy
Vice President/Partner
1/2017 - Present
Partners with private equity firms and advises C-level executives to drive business growth for portfolio companies. Engages with small and medium-sized clients along with selected growth companies with premium upscale products. Directs launch and implementation of pricing strategy, pricing architecture, market sizing, processes, tools, research, competitive intelligence, and governance and adherence.
● • Advised private equity firms and C-level leaders on monetization, pricing architecture, and revenue growth strategies.
• Led cross-functional goal-setting sessions and diagnostic assessments to uncover growth opportunities.
• Developed buyer journey frameworks, stakeholder objection handling tools, and internal business case templates.
Newell Brands Marketing
Head of Strategic pricing, Commercialization
1/2023 - 1/2024
Responsible for building customer-facing capabilities, strategic frameworks and supporting policies that drive top tier revenue growth, shareholder returns, and preferred partner status for Newell Brands within general merchandise and consumer durable categories with top retail customers.
• Led customer-facing pricing strategies and revenue growth initiatives in partnership with Sales, Marketing, and Finance.
• Developed strategic frameworks, pricing governance, and business proposals to support margin accretion and revenue targets.
• Designed benchmarking tools to assess customer performance across retail segments.
Firmenich Marketing
Head of Pricing Strategy & GTM
1/2022 - 1/2023
Set up Pricing function for Firmenich Fragrance division of North America. Developed and executed Pricing Strategy for both Consumer and Fine Fragrances. Implemented tactical pricing to offset inflationary pressure on raw material and operating costs. Introduced temporary surcharge to recover increase in energy prices in Europe. Updated rebate structure and implemented ROI based (Win-Win) incentives.
● • Built and executed pricing and rebate strategies for both the Consumer and Fine Fragrance segments.
• Developed ROI calculators and RFP templates to support customer decision-making.
• Transitioned pricing structure from cost-plus to value-based pricing, boosting revenue by 9% and profitability by 18%. 2
Extensis Group Finance
Vice President, Strategic Pricing and Monetization
1/2019 - 1/2023
Drove growth and profitability through innovative pricing infrastructure, including strategy, pricing models, methodologies, policies, tools, systems, metrics and performance management, client acquisition, retention, and new market entry and penetration. Launched holistic pricing for packaged and bundled products. Developed and built a dynamic pricing engine for new and existing customers.
● • Launched pricing infrastructure, models, and sales enablement tools to support revenue operations and strategic deals.
• Built a dynamic pricing engine and developed diagnostic tools to assess market opportunity and customer segmentation.
• Led deal desk operations and partnered with Sales on complex deal structuring and approvals.
Johnson & Johnson Marketing
Global Head of Strategic Pricing
1/2016 - 1/2017
Tapped to grow $14 billion consumer division by working with global brand presidents to apply consumer insights and analytics in business strategies and activities. Built and implemented brand pricing strategies, using insights and analytics for informed decision making. Ensured awareness of price as key component of marketing mix at both gross and net level. Interacted with brand and franchise presidents, finance, sales, marketing, and regulatory functions to establish pricing and contracting policies.
● • Created pricing and revenue strategies across all global brands, channels, and regions.
• Delivered 4% revenue growth ($560M) via insights-driven pricing optimization and consumer research.
• Developed data-driven capabilities for e-commerce, omnichannel pricing, and KPI dashboards.
SERVICEMASTER (A CLAYTON, DUBILIER & RICE CO.) Marketing
Vice President Pricing, Product, Analytics, Monetization and Competitive Intelligence
1/2013 - 1/2016
Led pricing for $3 billion private equity-owned services company. Developed business unit-wide programs to drive growth through innovative and competitive strategies. Influenced and guided business unit senior leadership in developing and refining growth strategy to launch and complete IPO ($4.2 billion). Oversaw business intelligence to develop insights to brand and implemented strategy leveraging core strengths.
● • Led revenue operations, pricing transformation, and data analytics through IPO preparation and execution.
• Built pricing governance and market intelligence functions; revenue up 14%, EBITDA up 28%, enterprise value increased by 55%.