Functional Skills
Business Analysis
Business Development
Business Operations
Change Management / Org Design
Customer Experience
Customer Relationship Management
Digital Transformation
Go-to-market Strategy
Growth Strategy
Leadership Development
Marketing Strategy
Product Development
Product Marketing
Strategic Planning
Business Planning
Software Skills
SMS
SEO
Data visualization
Mixpanel
Google Sheets
Google Docs
Microsoft PowerPoint
Microsoft Excel
Xero
Wix
Sector Experience
Consumer Goods
Financial Services
Healthcare
Retail
Technology
Fortune 500
Experience
Walmart
Product Management / Strategy
Senior Director, Digital Transformation
12/2021 - 10/2024
Led the digital transformation of patient experiences for a $30B healthcare division, partnering across marketing, product, UX, and tech to accelerate acquisition, engagement, and sales growth.
• Full-Funnel Growth: Delivered 60% YoY increase in online patient appointments for Walmart Health clinics via CRO, SEO, SEM, and promotional integrations across Walmart owned digital properties.
• Strategy & Execution: Transformed business strategies into cross-channel execution plans and partnered with product, marketing, UX, and tech to deliver 250% digital sales growth.
• Customer Experience: Improved navigation, personalization, and SMS engagement, which increased MAUs 200% and drove $7B in e-commerce growth.
• Lifecycle Communications: Advanced patient engagement through personalized SMS and lifecycle programs, improving refill adherence, driving immunization uptake, and increasing prescription transfers.
• Analytics & KPIs: Established performance frameworks to track acquisition, engagement, CAC, LTV, and ROI. Insights directly informed product, marketing, and design optimizations across customer journeys.
• Team Building: Recruited and scaled a high-performing, hybrid digital experience and growth team from 0 to 35 in 18 months, delivering exceptional wins through a continuous improvement culture.
• Program & Performance Management: Established program management processes and implemented OKRs to align priorities, accelerate execution, and track performance across teams.
• Full-Funnel Growth: Delivered 60% YoY increase in online patient appointments for Walmart Health clinics via CRO, SEO, SEM, and promotional integrations across Walmart owned digital properties.
• Strategy & Execution: Transformed business strategies into cross-channel execution plans and partnered with product, marketing, UX, and tech to deliver 250% digital sales growth.
• Customer Experience: Improved navigation, personalization, and SMS engagement, which increased MAUs 200% and drove $7B in e-commerce growth.
• Lifecycle Communications: Advanced patient engagement through personalized SMS and lifecycle programs, improving refill adherence, driving immunization uptake, and increasing prescription transfers.
• Analytics & KPIs: Established performance frameworks to track acquisition, engagement, CAC, LTV, and ROI. Insights directly informed product, marketing, and design optimizations across customer journeys.
• Team Building: Recruited and scaled a high-performing, hybrid digital experience and growth team from 0 to 35 in 18 months, delivering exceptional wins through a continuous improvement culture.
• Program & Performance Management: Established program management processes and implemented OKRs to align priorities, accelerate execution, and track performance across teams.
Walmart
Product Management / Strategy
Director, Strategy & Planning
6/2020 - 12/2021
Integrated CareZone assets into the Walmart ecosystem, including the Wellness mobile app and Walmart Insurance Services. Drove user acquisition, lead generation, and product innovation to support new healthcare offerings.
• Customer Acquisition: Acquired 1M+ users at $0 CAC for Walmart Wellness mobile app by leveraging Walmart digital traffic and app store optimization.
• Lead Generation: Designed digital experience and communications plan to drive qualified leads for new Medicare insurance business.
• Product Innovation: Partnered across product, UX, and tech to launch the 1st COVID-19 digital vaccine record, accessed by 1M+ people in under 4 months.
• Analytics & KPIs: Built dashboards to measure acquisition funnels and engagement by channel, source, and campaign, informing product and marketing optimization.
• Customer Acquisition: Acquired 1M+ users at $0 CAC for Walmart Wellness mobile app by leveraging Walmart digital traffic and app store optimization.
• Lead Generation: Designed digital experience and communications plan to drive qualified leads for new Medicare insurance business.
• Product Innovation: Partnered across product, UX, and tech to launch the 1st COVID-19 digital vaccine record, accessed by 1M+ people in under 4 months.
• Analytics & KPIs: Built dashboards to measure acquisition funnels and engagement by channel, source, and campaign, informing product and marketing optimization.
CareZone
Marketing
Head of Marketing / Vice President
6/2012 - 6/2020
Joined an early-stage digital health startup and led customer acquisition, retention, and engagement across web and mobile experiences through multiple growth stages and funding rounds until successful acquisition by Walmart.
• Customer Acquisition: Grew customer base from 0 to 4M and achieved a top 10 App Store ranking by leveraging segmentation, message testing, CRO, and acquisition campaigns across SEM, paid social, and display.
• Go-to-Market: Designed and executed go-to-market strategies for pharmacy home delivery and financial services, generating $20M in annual sales.
• Customer Engagement: Partnered with product, UX, and tech to build an engaging digital experience with users averaging 30+ visits per month, a 4.6 app rating, and a 75 NPS.
• Product-Market Fit: Led experiments across segments, experiences, and channels to accelerate adoption.
• Team Building: Recruited and managed a 30-person growth team spanning acquisition, product marketing, lifecycle marketing, and digital analytics.
• Performance Management: Fostered a data-driven culture by owning growth KPIs (CAC, ROAS, LTV) and building performance dashboards that informed product and marketing decisions.
• Generated Qualified Leads: Designed and executed digital experiences and marketing campaigns to deliver qualified leads for the pharmacy and insurance business units.
• Executive Leadership: Member of the executive management team. Presented strategy and results to board members, at company all-hands
• Customer Acquisition: Grew customer base from 0 to 4M and achieved a top 10 App Store ranking by leveraging segmentation, message testing, CRO, and acquisition campaigns across SEM, paid social, and display.
• Go-to-Market: Designed and executed go-to-market strategies for pharmacy home delivery and financial services, generating $20M in annual sales.
• Customer Engagement: Partnered with product, UX, and tech to build an engaging digital experience with users averaging 30+ visits per month, a 4.6 app rating, and a 75 NPS.
• Product-Market Fit: Led experiments across segments, experiences, and channels to accelerate adoption.
• Team Building: Recruited and managed a 30-person growth team spanning acquisition, product marketing, lifecycle marketing, and digital analytics.
• Performance Management: Fostered a data-driven culture by owning growth KPIs (CAC, ROAS, LTV) and building performance dashboards that informed product and marketing decisions.
• Generated Qualified Leads: Designed and executed digital experiences and marketing campaigns to deliver qualified leads for the pharmacy and insurance business units.
• Executive Leadership: Member of the executive management team. Presented strategy and results to board members, at company all-hands
Kodak Gallery
Marketing
Senior Product Marketing Manager
6/2010 - 6/2012
Part of an internal startup team that reimagined photo sharing, driving 1M+ app downloads in 6 months and making Kodak Gallery a top 10 photo app before its sale to Shutterfly.
Six Apart
Marketing
Senior Marketing Manager
7/2008 - 6/2010
Helped pioneer social media and blogging platforms, leading product marketing initiatives and shaping early consumer and business adoption.
Yahoo!
Marketing
Senior Marketing Manager
7/2006 - 7/2008
Developed and executed integrated marketing campaigns for the 3rd largest website in the world.
General Mills
Sales
Business Planning Manager
6/2000 - 8/2004
Led business development efforts with retailers and wholesalers in the western U.S. Managed teams that grew sales for both General Mills and customers by building customer business plans based on consumer insights, market trends, promotional analysis, and pricing optimization.