Functional Skills
Business Unit Strategy
Change Management / Org Design
Business Planning
Customer Experience
Operational Efficiency
Organizational Design
Benchmarking
Human Capital Consulting
Training and Coaching
Brand Strategy
Communications
Digital Marketing / Advertising
Leadership Development
Media Strategy
Procurement
Software Skills
Salesforce
Microsoft Office
Google Docs
Google Sheets
Google Surveys
WordPress
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Certifications
CLSSYBCertified Lean Six Sigma Yellow Belt
Sector Experience
Automotive
Business Services
Consumer Goods
Manufacturing
Retail
Languages
English
Case Study
Case Studies
Org Design & Donor Strategy for National Non-Profit
Social & Public Sector
Change Management / Org Design
Workforce Optimization
Strategy Development
Start-up support for new consulting business
Business Services
Business Planning
Go-to-market Strategy
Organizational Design
Notable Clients
Hershey
Sabra Dipping Co
Fortune 500
Experience
Webb Consulting Group, LLC
Other
Owner/Lead Consultant
1/2022 - Present
Founder and Principal Consultant of an independent consulting firm specializing in retail and Consumer Packaged Goods (CPG) operations, organizational design, business strategy, and leadership coaching. Successfully established and expanded the firm's reputation for delivering tailored, results-oriented solutions to clients. Provided strategic guidance to enhance operational efficiency and profitability, designed scalable organizational structures, and coached senior executives to navigate complex challenges and achieve sustainable growth. Cultivated enduring client relationships while staying abreast of industry trends to continuously innovate methodologies. Led all aspects of firm management, including business development, client relations, and project oversight.
Audi
Management Consulting
Consultant & Project Manager
1/2026 - 3/2026
Served as Project Manager for the launch of the all-new **Audi Q3** at the largest **Audi** dealership in Utah, overseeing the full lifecycle of a high-profile launch event designed to introduce the vehicle to the local market. Managed project planning, budgeting, timelines, and vendor coordination while ensuring the event delivered a premium experience consistent with brand standards.
Developed partnerships with local businesses to enhance the event and strengthen community engagement, while leading all aspects of event planning, marketing, and advertising. Coordinated cross-functional teams and external partners to execute a seamless launch experience that increased brand awareness and drove showroom traffic.
Developed partnerships with local businesses to enhance the event and strengthen community engagement, while leading all aspects of event planning, marketing, and advertising. Coordinated cross-functional teams and external partners to execute a seamless launch experience that increased brand awareness and drove showroom traffic.
Hershey
Corporate Strategy & Development
Training & Onboarding Consultant
1/2025 - 4/2025
Training and Onboarding Consultant - Supply Planning
Conducted a comprehensive current-state assessment to inventory and evaluate existing onboarding and training materials across business processes and systems within the supply planning team.
Designed and developed a cohesive onboarding framework leveraging multimedia tools, including video, e-learning modules, and slide deck presentations.
Transformed tribal knowledge from a tenured team into scalable, standardized training documentation to improve onboarding consistency, efficiency, and long-term business continuity.
Conducted a comprehensive current-state assessment to inventory and evaluate existing onboarding and training materials across business processes and systems within the supply planning team.
Designed and developed a cohesive onboarding framework leveraging multimedia tools, including video, e-learning modules, and slide deck presentations.
Transformed tribal knowledge from a tenured team into scalable, standardized training documentation to improve onboarding consistency, efficiency, and long-term business continuity.
Hershey
Management Consulting
Consultant
8/2023 - 12/2023
Served as a key consultant and project manager for Hershey's Retail Evolution initiative, overseeing the development and implementation of strategies to enhance retail capabilities, optimize labor processes, and strengthen retailer relationships. Led cross-functional teams to successfully execute project milestones, ensuring alignment with organizational goals and objectives. Collaborated closely with stakeholders to identify opportunities for improvement, develop actionable plans, and drive sustainable change. Delivered measurable results by implementing innovative solutions and fostering collaboration across departments.
Multiple Companies
Management Consulting
Consultant & Project Manager
7/2022 - 7/2023
As a consultant and project manager, provided expert guidance and leadership to companies spanning the spectrum from small start-ups to international Consumer Packaged Goods (CPG) and automotive giants, such as Sabra Dipping Company and Stellantis. Leveraged a comprehensive skill set to coach executive leaders, develop strategies, and implement best practices aimed at reducing costs and driving profitable sales growth. Established and nurtured effective cross-functional relationships with internal teams and external stakeholders to ensure alignment and successful project execution.
Audi/BMW/VW
Corporate Strategy & Development
Head of Loyalty & Customer Experience
9/2018 - 1/2021
Led comprehensive loyalty and customer experience initiatives across fixed and variable operations for three luxury car dealerships. Directed diverse responsibilities including lead generation, event planning, social media strategy, print and digital marketing campaigns, manufacturer compliance, sales best practices, and internal collaboration between sales, service, and finance departments. Orchestrated seamless integration of initiatives to enhance customer satisfaction, retention, and overall dealership performance.
Kroger
Operations
Director
5/2003 - 7/2018
Led the development and management of the sales plan for five Kroger divisions in the Grocery/Natural Foods/Adult Beverage space. Worked collaboratively with category managers, CPGs, and division leadership to develop plans that optimized sales, maximized profit, and were market-relevant. Led the chicken/poultry and prepared foods categories for the entire Kroger enterprise. Responsible for product assortment, space management, sales/shrink budgets, labor studies, operations best practices, branding, marketing, sales planning, and vendor management. Created a first-of-its-kind cross-functional committee consisting of competing vendors, CPGs, and internal stakeholders to refresh a mature category valued at $50M.Created innovative customer-facing programs and promotions that were labor-neutral to the stores. Managed deli and bakery merchandising for 245 stores as well as a bakery manufacturing facility.