Functional Skills
Business Analysis
Business Development
Business Operations
Inventory Management
Market Research
Market Penetration
Marketing Strategy
Project Management
Vendor Management
Investor Relations
Business Planning
Product Strategy
Supply Chain Integration
Digital Marketing / Advertising
Software Skills
SQL
PowerBI
SEO
Microsoft Excel
Data visualization
Sector Experience
Consumer Goods
Retail
Languages
English
Countries Worked In
US
Fortune 500
Experience
DELTA CARBONA, L.P.
Sales
ECOMMERCE MANAGER (SR. MANAGER–LEVEL SCOPE
9/2024 - Present
• Own day-to-day performance of Amazon and Walmart channels; manage forecasting, listings, content, and agency partners.
• Collaborate cross-functionally with Marketing and Supply Chain to align on go-to-market execution.
• Present KPI dashboards and performance trends in bi-weekly leadership reviews.
Key Achievements:
• Reversed Amazon sales decline from -20% to -6% YoY, exceeding revenue targets; on track to reach the 2028 target by year-end.
• Developed executive-level Power BI dashboards, delivering clear insights to guide leadership decisions and enhanced strategic planning.
• Enhanced forecasting techniques, improved inventory management, and ensuring optimal stock levels to meet customer demand.
• Fostered strong partnerships with agency teams, aligning marketing efforts to enhance brand presence and customer engagement.
• Collaborate cross-functionally with Marketing and Supply Chain to align on go-to-market execution.
• Present KPI dashboards and performance trends in bi-weekly leadership reviews.
Key Achievements:
• Reversed Amazon sales decline from -20% to -6% YoY, exceeding revenue targets; on track to reach the 2028 target by year-end.
• Developed executive-level Power BI dashboards, delivering clear insights to guide leadership decisions and enhanced strategic planning.
• Enhanced forecasting techniques, improved inventory management, and ensuring optimal stock levels to meet customer demand.
• Fostered strong partnerships with agency teams, aligning marketing efforts to enhance brand presence and customer engagement.
Midea America Corp.
Sales
RETAILER.COM TEAM LEAD (EQUIVALENT TO SR. MANAGER
10/2022 - 7/2024
Promoted to lead the newly established Retailer.com division, managing $300M+ in omnichannel sales across Walmart, Costco, Home
Depot, Lowe's, and Target.
• Built and led a new team (2 direct reports, 1 dotted line); established new business processes and ways of working across the org.
• Managed $10M+ retail media budget spanning SEO, SEM, DSP, and onsite advertising.
• Coordinated joint business planning with major retailers, new channel development, and strategic fulfillment expansion.
Key Achievements:
• Delivered +18% YoY sales growth; achieved 99.2% to plan and surpassed $200M in retailer sell-out.
• Tripled Costco.com assortment by launching 14 new SKUs, including exclusive Major Appliance and Air Fryer dotcom-only lines.
• Launched three new revenue streams: Direct Fulfillment at Lowe's and Home Depot, and Walmart Marketplace.
• Operated in dual roles for 7 months, managing Costco.com daily business while building and leading the Retailer.com team.
• Identified reporting gaps and utilized Power BI to create leadership reporting, driving more informed decision-making across the team.
• Earned global recognition as a priority vertical and key driver for future growth in 2024.
Depot, Lowe's, and Target.
• Built and led a new team (2 direct reports, 1 dotted line); established new business processes and ways of working across the org.
• Managed $10M+ retail media budget spanning SEO, SEM, DSP, and onsite advertising.
• Coordinated joint business planning with major retailers, new channel development, and strategic fulfillment expansion.
Key Achievements:
• Delivered +18% YoY sales growth; achieved 99.2% to plan and surpassed $200M in retailer sell-out.
• Tripled Costco.com assortment by launching 14 new SKUs, including exclusive Major Appliance and Air Fryer dotcom-only lines.
• Launched three new revenue streams: Direct Fulfillment at Lowe's and Home Depot, and Walmart Marketplace.
• Operated in dual roles for 7 months, managing Costco.com daily business while building and leading the Retailer.com team.
• Identified reporting gaps and utilized Power BI to create leadership reporting, driving more informed decision-making across the team.
• Earned global recognition as a priority vertical and key driver for future growth in 2024.
Midea America Corp.
Sales
ECOMMERCE MANAGER
5/2020 - 10/2022
Owned Walmart.com eCommerce business and served as the P&L owner for the platform; drove topline and bottom-line growth through digital merchandising, advertising, operations, and content optimization.
• Led planning and execution of annual advertising and promotion budget across Walmart Connect.
• Oversaw forecasting and PSI alignment with operations; optimized inventory flow and minimized aged inventory.
• Managed pricing strategy, retail media performance, SEO/SEM, and conflict mitigation across channels.
• Partnered cross-functionally with Marketing, Product, and Operations teams to align go-to-market plans and digital content readiness.
Key Achievements:
• Delivered +300% sales growth across key SKUs.
• Led Walmart DSV launch initiative, working directly with IT & Operations to manage all stages of end-to-end setup.
• Strengthened vendor relationships and streamlined sales channel execution.
• Drove digital merchandising strategies, achieving substantial growth in online sales while enhancing customer engagement metrics.
• Analyzed pricing strategies and retail media performance, refining approaches that led to improved conversion rates.
• Led planning and execution of annual advertising and promotion budget across Walmart Connect.
• Oversaw forecasting and PSI alignment with operations; optimized inventory flow and minimized aged inventory.
• Managed pricing strategy, retail media performance, SEO/SEM, and conflict mitigation across channels.
• Partnered cross-functionally with Marketing, Product, and Operations teams to align go-to-market plans and digital content readiness.
Key Achievements:
• Delivered +300% sales growth across key SKUs.
• Led Walmart DSV launch initiative, working directly with IT & Operations to manage all stages of end-to-end setup.
• Strengthened vendor relationships and streamlined sales channel execution.
• Drove digital merchandising strategies, achieving substantial growth in online sales while enhancing customer engagement metrics.
• Analyzed pricing strategies and retail media performance, refining approaches that led to improved conversion rates.
Delta Carbona
Marketing
ASSOCIATE BRAND MANAGER
4/2019 - 5/2020
• Supported brand/product strategy by serving as a liaison across Marketing, Sales, and Operations.
• Analyzed syndicated data (IRI, Nielsen) to inform pricing, packaging, promotions, and 4P strategy.
• Developed and executed digital marketing campaigns and new product launches.
• Managed third-party agencies (social, PR, packaging) and collaborated on annual marketing plans. Key Achievements:
• Delivered double-digit YoY growth on strategic eCommerce accounts.
• Supported the development of best-in-class trade presentations and launched new products with shopper marketing.
• Established global collaboration processes with international eComm counterparts.
• Analyzed syndicated data (IRI, Nielsen) to inform pricing, packaging, promotions, and 4P strategy.
• Developed and executed digital marketing campaigns and new product launches.
• Managed third-party agencies (social, PR, packaging) and collaborated on annual marketing plans. Key Achievements:
• Delivered double-digit YoY growth on strategic eCommerce accounts.
• Supported the development of best-in-class trade presentations and launched new products with shopper marketing.
• Established global collaboration processes with international eComm counterparts.
Jet.com/Walmart.com
Other
CATEGORY SPECIALIST II > III
12/2016 - 4/2019
Owned and executed end-to-end strategy for Salty Snacks category on Walmart.com, managed product lifecycle, vendor negotiations, pricing, and merchandising.
• Developed and implemented category growth strategies based on market trends, competitive insights, and customer behavior.
• Improved navigation, taxonomy, product attributes, and online discoverability to enhance customer experience and drive conversions.
• Led promotional planning and collaborated with editorial/marketing teams to feature high-impact items and seasonal campaigns.
• Partnered with internal cross-functional teams (Planning, Merchandising) to optimize assortment and streamline onboarding.
• Mentored junior category specialists and co-led training programs.
• Helped co-found the LGBTQ+ Associate Resource Group, advancing DEI efforts.
• Developed and implemented category growth strategies based on market trends, competitive insights, and customer behavior.
• Improved navigation, taxonomy, product attributes, and online discoverability to enhance customer experience and drive conversions.
• Led promotional planning and collaborated with editorial/marketing teams to feature high-impact items and seasonal campaigns.
• Partnered with internal cross-functional teams (Planning, Merchandising) to optimize assortment and streamline onboarding.
• Mentored junior category specialists and co-led training programs.
• Helped co-found the LGBTQ+ Associate Resource Group, advancing DEI efforts.
Northern Trust
Finance
CONSULTANT > SR. CONSULTANT
1/2015 - 12/2016
• Reconciled house/street data, break resolution, and performed data integrity checks.
• Ensured timeliness in the delivery of break reports in accordance with SLA requirements.
• Analyzed financial data to identify trends, facilitating informed decision-making and driving strategic project initiatives.
• Ensured timeliness in the delivery of break reports in accordance with SLA requirements.
• Analyzed financial data to identify trends, facilitating informed decision-making and driving strategic project initiatives.
Bank of New York Mellon
Finance
INVESTOR RELATIONS REP
12/2013 - 12/2014
• Ensured prospective hedge fund investors and active investors met compliance, FATCA, and AML guidelines.
• Obtained and reconciled all documentation needed for trade processing, including Subscriptions, Transfers, Switches, and
Redemptions.
• Reviewed and disseminated investor records, including audit requests, monthly performance statements, audited financials, and ad-hoc
reports.
• Served as a primary operations point of contact for multiple clients and their investors.
• Obtained and reconciled all documentation needed for trade processing, including Subscriptions, Transfers, Switches, and
Redemptions.
• Reviewed and disseminated investor records, including audit requests, monthly performance statements, audited financials, and ad-hoc
reports.
• Served as a primary operations point of contact for multiple clients and their investors.