Functional Skills

Business Analysis
Business Development
Brand Strategy
Campaign Optimization
Customer Experience
Customer Segmentation
Market Research
Content Strategy
Marketing Analytics
Operational Efficiency
Sales Forecasting
Supply Chain Integration
User Experience Design (UX)

Software Skills

Shopify
Google Analytics
Mailchimp
Trello

Sector Experience

Consumer Goods
Media & Entertainment
Retail
Transportation & Logistics
Travel & Hospitality

Languages

Spanish
English

Countries Worked In

CA MX

Notable Clients

51 East
Harvey Nichols
Selfridges

Experience

Kenan 2.0 Enterprise Corp Marketing
Head of Marketing and Sales
5/2019 - Present
• Created and executed a complete brand strategy, including refreshed visual identity, brand voice, packaging, and website redesign — resulting in a stronger market presence and higher customer engagement
• Planned and implemented full-cycle marketing campaigns across email, social, paid media, SEO, influencer partnerships, and seasonal launches
• Built buyer personas and journey maps to guide segmentation, content planning, and user experience
• Designed and led customer focus groups to test product concepts, messaging, and positioning, integrating insights into campaign strategy
• Developed competitive analyses to position the brand clearly against market alternatives and identify whitespace
• Led creative briefing, content direction, and execution of digital and print marketing assets
• Collaborated with digital agencies, influencers, PR firms, and creatives to launch strategic partnerships and execute media buys
• Monitored campaign and ecommerce performance via Shopify and Google Analytics; adjusted strategy based on traffic, conversions, and customer behavior
• Managed marketing calendar, team workflows, and asset production using Trello
• Oversaw seasonal budgets and coordinated freelance contributors and agencies
• Presented plans and reports directly to executives, leading strategy and progress meetings
Kenan 2.0 Enterprise Corp Sales
Customer Care and Sales Consultant
5/2016 - 5/2019
• Managed wholesale client accounts across North America, Europe, and the Middle East, ensuring satisfaction and increasing long-term partnerships
• Supported digital and offline campaigns with content coordination and product asset creation
• Handled escalations and contributed to improvements in online store experience and campaign communication
We Love Van Inc Sales
Sales and Marketing Manager
7/2014 - 3/2016
• Expanded brand reach by launching marketing strategies tailored to local markets and regional growth goals
• Led in-store promotions, influencer outreach, and packaging improvements to align with customer feedback and positioning
• Delivered a 35 percent increase in sales and 65 percent growth in customer base
• Managed inventory reports, POS materials, and retailer communication
● Earlier Experience (Summary)
Commercial Drive BIA Marketing
Marketing Coordinator (Intern
3/2013 - 9/2013
Recruited and managed 350+ volunteers and developed business partnerships for large-scale community events including Italian Day Festival (100,000+ attendees)
Global Experts Marketing
Marketing Coordinator
1/2012 - 1/2013
Managed 189 brand ambassadors and 600+ points of sale; led contests and promotions that lifted sales by 27 percent
Grupo Modelo (AB Inbev) Sales
Sales and Supply Chain Coordinator
1/2010 - 1/2012
Coordinated product launches, market segmentation, and sales forecasting; improved distribution and achieved a 98 percent fill rate