Functional Skills
Business Analysis
Business Development
Business Operations
Content Strategy
Data Analysis
Market Research
Product Strategy
Project Management
Customer Relationship Management
Business Unit Strategy
Digital Marketing / Advertising
Product Data Management
Investment Banking
Agile Software Development
Software Development
Software Skills
Python
Adobe Photoshop
Salesforce
SQL
Asana
Machine Learning
Microsoft Excel
Trello
Storage Area Network (SAN)
Sharepoint
SPSS
Tableau
Sector Experience
Financial Services
Healthcare
Media & Entertainment
Retail
Technology
Fortune 500
Experience
Kalã Marketing and Investments
Data Science / Analytics
Chief Strategy Officer
4/2023 - Present
Built and led Kala, a boutique content strategy and digital growth studio for creators, startups, and political voices
• Drove measurable growth through SEO, email marketing, and YouTube audits for progressive media and healthtech clients
• Led audience development, revenue strategy, and marketing analytics across multiple platforms (Google, Meta, YouTube)
• Conducted data-driven audits and performance analysis to identify growth levers and optimize CAC-to-LTV ratios
• Managed partnerships, pitch development, and GTM execution for early-stage startups and digital brands
• Drove measurable growth through SEO, email marketing, and YouTube audits for progressive media and healthtech clients
• Led audience development, revenue strategy, and marketing analytics across multiple platforms (Google, Meta, YouTube)
• Conducted data-driven audits and performance analysis to identify growth levers and optimize CAC-to-LTV ratios
• Managed partnerships, pitch development, and GTM execution for early-stage startups and digital brands
Amazon
Product Management / Strategy
Sr Product Manager
9/2020 - 4/2023
Led cross-functional product strategy for Amazon Fresh and Prime Video initiatives across supply chain and digital media
• Drove roadmap for fulfillment automation and last-mile experience, improving delivery efficiency and lowering cost per unit
• Designed new metrics and dashboards to monitor product performance, reduce waste, and optimize user experience
• Collaborated with Engineering, UX, Ops, and Finance to scale solutions across 100+ nodes and storefronts
• Championed customer insights and data science integration to inform decision-making and A/B test critical features
• Drove roadmap for fulfillment automation and last-mile experience, improving delivery efficiency and lowering cost per unit
• Designed new metrics and dashboards to monitor product performance, reduce waste, and optimize user experience
• Collaborated with Engineering, UX, Ops, and Finance to scale solutions across 100+ nodes and storefronts
• Championed customer insights and data science integration to inform decision-making and A/B test critical features
Inc. Arabia Magazine
Corporate Strategy & Development
Executive Producer & New Media Innovations Manager
3/2017 - 4/2018
• Restructured the magazine's revenue model, creating a monetized web series, generating 150K in revenue & 66% profitability.
• Directed a team of 100+, including production, bloggers, and restaurant businesses, to expand the magazine into new media.
• Identified vendor relationships and identified brand integrations, affiliate marketing, and sponsored videos as revenue sources.
• Directed a team of 100+, including production, bloggers, and restaurant businesses, to expand the magazine into new media.
• Identified vendor relationships and identified brand integrations, affiliate marketing, and sponsored videos as revenue sources.
Prime Minister's Office
Media & Communications
Media & Communications Officer
1/2017 - 3/2017
World Government Summit, UAE Prime Minister's Office
Dubai, UAE
• 01/2017 - 03/2017
• Guided media relations for the 'Davos of UAE,' managing communications strategy for international leaders and CEOs, including Elon Musk, Travis Kalanick, and Reid Hoffman, among others.
• Created & disseminated 300+ press releases for 100+ publications on topics like sustainability, food security, and smart cities.
Dubai, UAE
• 01/2017 - 03/2017
• Guided media relations for the 'Davos of UAE,' managing communications strategy for international leaders and CEOs, including Elon Musk, Travis Kalanick, and Reid Hoffman, among others.
• Created & disseminated 300+ press releases for 100+ publications on topics like sustainability, food security, and smart cities.
Tresind
Marketing
Manager - Analytics & Brand
9/2015 - 1/2017
• Established and hired a 10-person analytics and strategy department that overhauled the company's existing revenue strategy which increased brand visibility by 225% and company revenue by 92% in 6 months, saving 180K (90% of the advertising budget).
• Built robust competitive strategy through a guerilla PR campaign (coverage in 250+ publications) resulting in a 20-fold increase in media coverage and achieved record-breaking sales (increase by 300%), which resulted in the campaign winning 4 awards.
• Awarded 'Passion Business Excellence' for designing a replicable product launch strategy with autonomous processes for social media that were used for international expansion and global strategy into EMEA regions like London, Kuwait, and Saudi Arabia.
• Built robust competitive strategy through a guerilla PR campaign (coverage in 250+ publications) resulting in a 20-fold increase in media coverage and achieved record-breaking sales (increase by 300%), which resulted in the campaign winning 4 awards.
• Awarded 'Passion Business Excellence' for designing a replicable product launch strategy with autonomous processes for social media that were used for international expansion and global strategy into EMEA regions like London, Kuwait, and Saudi Arabia.
The Times of India
Media & Communications
Journalist & Video Producer
9/2012 - 9/2015
• Launched two magazines in New Delhi, increasing luxury department revenue by 4X to 7M per year.
• Promoted to Head of Video Production for luxury within 7 months, a role typically requiring over 2 years of tenure.
• Earned Social Media Impact Award and promotion to Social Media Manager for leading a viral campaign raising 50K for charity.
• Promoted to Head of Video Production for luxury within 7 months, a role typically requiring over 2 years of tenure.
• Earned Social Media Impact Award and promotion to Social Media Manager for leading a viral campaign raising 50K for charity.