Functional Skills
Business Development
Market Research
Market Penetration
Business Analysis
Customer Relationship Management
Sales Training
Customer Service
Quality Control
Revenue Growth
Product Strategy
Product Data Management
Process Manufacturing
Digital Marketing / Advertising
Good Manufacturing Practice (GMP)
Software Skills
Salesforce
SEO
Hubspot
Sector Experience
Healthcare
Life Sciences & Pharma
Manufacturing
Technology
Experience
BellaVista Strategies LLC
Sales
Chief Executive Officer / Fractional CRO/VP of Sales
3/2025 - Present
Assist companies in developing scalable revenue strategies and implementing winning go-to-market plans to help accelerate growth, optimize sales performance, and maximize profitability. This enables organizations to penetrate competitive markets and create long-term customer relationships that drive sustained success. As a Fractional VP of Sales, I partner with organizations to refine sales processes, drive strategic growth, and implement best-in-class sales methodologies. My expertise in consultative selling, sales education, and performance metrics optimization, enables organizations to close more deals, shorten sales cycles, and enhance long-term customer relationships. I work closely with leadership teams to establish scalable and repeatable sales processes, regardless of the product or industry.
Kanomax FMT
Corporate Strategy & Development
President / General Manager / Sales-Marketing-Business Development
1/2023 - 1/2025
Member of executive team managing global sales, marketing, business development, and general management for high purity liquid-chemicals and gas monitoring for the semiconductor, chemical, energy, environmental, and other academic and industrial market applications. Specific product emphasis on aerosol, classifier, and CPCtechnology. Additional focus on TOF Mass Spectrometry, and other fixed and portable contamination monitoring equipment.
• Achievements: New Products (3 key products, $10M+ revenue) Funnel Growth (6X in 18 months) New Engagements (Semiconductor IDM, $20M+ opportunities) Life Sciences Expansion (Disease research, pharma, env. monitoring) Market Growth (7X in env., energy, auto, aero, specialty gas; 2X revenue)
● • Managed Operations, Engineering, Sales/Marketing, Admin locally in MN (7 people
● and direct sales from Japan, calling on Asia Customers (3). In addition, managed all world-wide reps, with 1-2 dedicated people per Rep/Distribution firms (10-14 people).
• Achievements: New Products (3 key products, $10M+ revenue) Funnel Growth (6X in 18 months) New Engagements (Semiconductor IDM, $20M+ opportunities) Life Sciences Expansion (Disease research, pharma, env. monitoring) Market Growth (7X in env., energy, auto, aero, specialty gas; 2X revenue)
● • Managed Operations, Engineering, Sales/Marketing, Admin locally in MN (7 people
● and direct sales from Japan, calling on Asia Customers (3). In addition, managed all world-wide reps, with 1-2 dedicated people per Rep/Distribution firms (10-14 people).
DPC Consulting LLC
Management Consulting
Senior Consultant
1/2021 - 1/2023
Provided sales, marketing, and business development consulting services, with emphasis on market research, VOC, competitive analysis, product strategy, product portfolio strategy/management, and product GTM plans for various analytical metrology instrumentation companies focused on semiconductor, aerospace, construction, industrial manufacturing, pharmaceutical, biotechnology, packaging, food and beverage, oil & gas, and many other markets segments.
Photothermal Spectroscopy Corp
Sales
VP Global Sales and Business Dev
1/2018 - 1/2021
Member of executive team managing global sales and business development for a sub-micron to macro scale chemical spectroscopy, submicron FTIR/NIR/Raman, etc.metrology company. Market segments include academic, industrial, government, R&D, and process/quality control, in such markets as semiconductor, electronic components, life science, chemical, bio-medical, storage, food & beverage, packaging materials, automotive, metals manufacturing, chemical, oil & gas, coating / thin film manufacturing, military/aerospace, TFT/LCD, solar, packaging, general electronics, energy, etc. Managed sales, applications teams, and channel partners. Also operated as an Individual contributor for key accounts.
• Achievements: Global Sales Growth ($6M in 3 years, funnel to $15-$20M yearly revenue potential) Life Sciences Expansion (Disease research, pharma, implants, skin/hair/dental; 50% of global sales) Semiconductor/Electronics Growth (400% in 3 years; defect analysis, 3D packaging, displays, batteries, food packaging) Chemical Manufacturing Growth (300% growth; 4X in lubricants, adhesives, solvents, coatings, epoxies, oil & gas, materials)
● • Managed sales/applications global staff(3) and all sales channel partners (1-2 dedicated staff per channel partner) with a total average of 17-25 sales channel individuals (including applications).
• Achievements: Global Sales Growth ($6M in 3 years, funnel to $15-$20M yearly revenue potential) Life Sciences Expansion (Disease research, pharma, implants, skin/hair/dental; 50% of global sales) Semiconductor/Electronics Growth (400% in 3 years; defect analysis, 3D packaging, displays, batteries, food packaging) Chemical Manufacturing Growth (300% growth; 4X in lubricants, adhesives, solvents, coatings, epoxies, oil & gas, materials)
● • Managed sales/applications global staff(3) and all sales channel partners (1-2 dedicated staff per channel partner) with a total average of 17-25 sales channel individuals (including applications).
Bruker (Anasys Instruments)
Sales
VP Global Sales and Business Development
1/2017 - 1/2018
Member of executive team managing world-wide technical sales, applications, and channel partners for a nano to macro scale chemical spectroscopy metrology company (nano FTIR, PTIR, Raman, etc.) Market segments include academic, industrial, government, R&D, and process/quality control, in such markets as life science, bio-medical, semiconductor, storage, automotive, metals manufacturing, chemical, oil & gas, coating / thin film manufacturing, adhesives / coatings, military/aerospace, TFT/LCD, solar, packaging materials, general electronics, energy, biomedical, etc. Managed sales, applications teams, and channel partners, as well as significant sales and business development as a individual contributor.
• Achievements: Revenue Growth (200%+ in one year, Apr 2017 - Apr 2018, then acquired by Bruker Nano) Global Channel Stabilization (Consolidated partners in semiconductor, electronics, chemical, biomedical, automotive, thin-film markets) Capital Equipment Growth (400% growth in semiconductor, electronics, and chemical; 4X in lubricants, adhesives, solvents, coatings, epoxies, oil & gas, materials) New Product Launch (Major role in developing and launching ground breaking laser based PTIR-FTIR-Raman system, expected $25M/year in 4 years)
● • Managed sales/applications global staff(3) and all sales channel partners (1-2 dedicated staff per channel partner) with a total average of 17-25 sales channel individuals (including applications).
• Achievements: Revenue Growth (200%+ in one year, Apr 2017 - Apr 2018, then acquired by Bruker Nano) Global Channel Stabilization (Consolidated partners in semiconductor, electronics, chemical, biomedical, automotive, thin-film markets) Capital Equipment Growth (400% growth in semiconductor, electronics, and chemical; 4X in lubricants, adhesives, solvents, coatings, epoxies, oil & gas, materials) New Product Launch (Major role in developing and launching ground breaking laser based PTIR-FTIR-Raman system, expected $25M/year in 4 years)
● • Managed sales/applications global staff(3) and all sales channel partners (1-2 dedicated staff per channel partner) with a total average of 17-25 sales channel individuals (including applications).
Bruker (Hysitron)
Sales
VP Global Sales, Marketing, & Business Development
1/2009 - 1/2017
Managed globalsales, marketing, and business development efforts for a leading manufacturer of nanotechnology metrology instrumentation, with an exceptionally diverse set of products and applications (nano-macro indentation, tribology, SPM, Raman, etc.). Market segments include academic, industrial, government, R&D, and process/quality control, in such markets as semiconductor, storage, automotive, metals manufacturing, chemical, oil & gas, coating /
thin film manufacturing, military/aerospace, TFT/LCD, solar, packaging materials, general electronics, energy, biomedical, etc. Focused on enhancing current market expansion, and new market creation with a variety of product enhancements and hybrid technology creation. Managed 25+ highly technical direct employees (marketing, sales, engineering, typically Phd/Masters).Additional responsibilities in managing customer service, partner laboratories, development centers, applied research labs, joint marketing and engineering collaborations with Universities and Industry, and lab services (demo testing, paid customer testing, sample testing, and applications development).
• Achievements: Increased revenues by 500% plus in an eight-year period, in highly economically challenged world wide economies 6X growth in semiconductor sales; 8X growth in material science-related customers; 5X growth in lubricants, adhesives, solvents, coatings, epoxies, polymers, etc. 10X growth in life science(bio-medical, pharma, disease research, etc.);
thin film manufacturing, military/aerospace, TFT/LCD, solar, packaging materials, general electronics, energy, biomedical, etc. Focused on enhancing current market expansion, and new market creation with a variety of product enhancements and hybrid technology creation. Managed 25+ highly technical direct employees (marketing, sales, engineering, typically Phd/Masters).Additional responsibilities in managing customer service, partner laboratories, development centers, applied research labs, joint marketing and engineering collaborations with Universities and Industry, and lab services (demo testing, paid customer testing, sample testing, and applications development).
• Achievements: Increased revenues by 500% plus in an eight-year period, in highly economically challenged world wide economies 6X growth in semiconductor sales; 8X growth in material science-related customers; 5X growth in lubricants, adhesives, solvents, coatings, epoxies, polymers, etc. 10X growth in life science(bio-medical, pharma, disease research, etc.);
ON Semiconductor (Sound Design Technology)
Marketing
VP Global Sales/Marketing/Business
1/2007 - 1/2009
Managed international sales and marketing force for high technology semiconductor company manufacturing high end DSP and other analog and packaging technology. Focused on such markets as: hearing, medical, test/measurement, telecom, datacom, networking, display, industrial, etc. Part of executive management team with full P&L responsibility. Managed all Sales/Marketing worldwide. Primary responsibilities included: sales force creation & management, business development (including new product rollouts, new market creation, sales channel management, contract negotiations, team building, analysis/planning and overall strategic company direction). Reported to CEO and the BOD. (6-8 Direct Reports (outside sales, marketing, applications, admin, ISR) plus combinational channel sales force of 18-25 people).
Agilent (Nao Technologies)
Sales
VP Global Sales / Marketing
1/2003 - 1/2007
for Test and Measurement Systems, Telecom, Display, and other markets.
● Managed international sales and marketing for a high technology instrumentation company (former $1B division of Agilent) which manufactures high performance power systems and other power management devices (AC/DC Power Control Units, DC-DC converters, and custom acquisition systems, etc. Focus market segments included: all divisions of Agilent and other world wide customers for complex low noise power systems (Telecom, instrumentation, data acquisition systems, medical, high performance test/measurement, datacom, and broadband networks suppliers) Managed 4-5 direct reports, plus engineering 1-2, and combinational channel partners (12-16).
● Managed international sales and marketing for a high technology instrumentation company (former $1B division of Agilent) which manufactures high performance power systems and other power management devices (AC/DC Power Control Units, DC-DC converters, and custom acquisition systems, etc. Focus market segments included: all divisions of Agilent and other world wide customers for complex low noise power systems (Telecom, instrumentation, data acquisition systems, medical, high performance test/measurement, datacom, and broadband networks suppliers) Managed 4-5 direct reports, plus engineering 1-2, and combinational channel partners (12-16).
Customer 1st
Sales
Regional Sales Manager
1/1993 - 1/2003
Managed US and ASIA business development units (direct and distribution), to support 20+ key semiconductor, passive, electro-mechanical, and other IT/Networking/Optical/Drive/PC type components, in upper Midwest Regional corporate accounts, and select overseas large OEM customers. Suppliers included 5 divisions of Samsung (Electronics, Electro-Mechanics, Display, etc), AMCC, Actel, Exar, various CMs, ASIC, and many other key suppliers around the world. Key success in fiber optics component market in Midwest with AMCC and other Optical / Wired Backbone components for Telecommunications, Display, Networking. DataCom, and Storage markets.