Functional Skills
Digital Transformation
Agile Software Development
Go-to-market Strategy
Market Penetration
Solution Architecture
Product Marketing
Product Innovation
Sales Enablement
Product Strategy
Revenue Growth
User Research
User Experience Design (UX)
Account-Based Marketing (ABM)
Communications
Pricing Strategy
Software Skills
Storage Area Network (SAN)
SQL
Sector Experience
Business Services
Technology
Languages
English
Experience
Orogamis
Corporate Strategy & Development
Managing Partner
6/2017 - Present
Led agency operations—owning the P&L, staffing mix, and workflow design—to maintain high-margin performance across all engagements. Unified the tech stack and embedded agile processes to ensure cross-functional teams delivered engagements on time and to spec.
• Sustained 60%+ gross margin for eight consecutive years by enforcing disciplined pricing strategies, refining utilization forecasting models, and operationalizing cost-control playbooks that safeguarded profitability across delivery cycles.
• Closed $7M in new agency revenue by owning outbound prospecting, leading solution architecture, and delivering board-level pitches that converted high-stakes prospects into long-term growth partnerships.
• Productized Orogamis' service stack by packaging growth audits, due-diligence reports, and GTM sprints into tiered offerings—boosting average engagement value by 60% and laying the groundwork for scalable delivery and predictable revenue.
• Sustained 60%+ gross margin for eight consecutive years by enforcing disciplined pricing strategies, refining utilization forecasting models, and operationalizing cost-control playbooks that safeguarded profitability across delivery cycles.
• Closed $7M in new agency revenue by owning outbound prospecting, leading solution architecture, and delivering board-level pitches that converted high-stakes prospects into long-term growth partnerships.
• Productized Orogamis' service stack by packaging growth audits, due-diligence reports, and GTM sprints into tiered offerings—boosting average engagement value by 60% and laying the groundwork for scalable delivery and predictable revenue.
Orogamis
Product Management / Strategy
Orogamis Chief Growth Officer / Head of Product
12/2016 - Present
Drive end-to-end growth and product strategy for Series A–C companies, aligning cross-functional teams to accelerate revenue, scale customer acquisition, and expand market presence in competitive environments. Architect and execute strategic product roadmaps grounded in market insights, user research, and growth diagnostics, unlocking new revenue streams, operational efficiencies, and sustained enterprise value.
• Fueled 212% average ARR growth across Fintech Platform Saas by implementing an Experience-Led Growth (XLG) model, aligning product experiences with sales enablement strategies, journey-based segmentation, and in-product activation to drive repeatable revenue.
• Drove 35% reduction in customer acquisition costs for an AI-Powered Threat Detection SaaS Platform within 90 days through a full funnel audit of demand-generation inefficiencies, overhauling messaging frameworks, and deploying high-conversion nurture and reactivation flows via automation.
• Enabled a $17M Series A c
• Fueled 212% average ARR growth across Fintech Platform Saas by implementing an Experience-Led Growth (XLG) model, aligning product experiences with sales enablement strategies, journey-based segmentation, and in-product activation to drive repeatable revenue.
• Drove 35% reduction in customer acquisition costs for an AI-Powered Threat Detection SaaS Platform within 90 days through a full funnel audit of demand-generation inefficiencies, overhauling messaging frameworks, and deploying high-conversion nurture and reactivation flows via automation.
• Enabled a $17M Series A c
CLEARGAGE LLC
Marketing
Chief Marketing Officer / Growth Strategy
1/2019 - 12/2019
Directed shift from outdated offline operations to a cohesive digital growth engine, aligning marketing, sales, and customer success through a connected tech stack and demand infrastructure for a Fintech Patient-First SaaS.
• Doubled marketing-attributed revenue within 6 months by overhauling an underperforming demand generation process, unifying performance marketing, conversion optimization, and nurture flows into a high-efficiency digital engine.
• Increased win rates by 44% through creation of a patient-centric brand narrative that repositioned the company as a leading provider of frictionless experience solutions, directly influencing decision-maker confidence in head-to-head deals.
• Doubled marketing-attributed revenue within 6 months by overhauling an underperforming demand generation process, unifying performance marketing, conversion optimization, and nurture flows into a high-efficiency digital engine.
• Increased win rates by 44% through creation of a patient-centric brand narrative that repositioned the company as a leading provider of frictionless experience solutions, directly influencing decision-maker confidence in head-to-head deals.
Orogamis
Product Management / Strategy
Senior Vice President, Product
12/2016 - 6/2019
Championed go-to-market strategy across high-growth organizations, delivering revenue models, client acquisition, market penetration, and product roadmaps tailored to market demand, customer needs, and business requirements in B2B, B2C, and D2C motions.
• Achieved a 95% on time launch success record by codifying a tiered GTM playbook—persona-tested positioning, readiness scorecards, sales-enablement kits, real-time telemetry, and 30-day retros—eliminating launch-day surprises and expediting adoption.
• Grew product adoption 7x across five B2B SaaS clients by leading a multi-tier product-marketing overhaul—uniting brand positioning, redesigning onboarding, and shifting all messaging to outcome-first language grounded in fresh user research.
• Decreased churn by 40% for Cybersecurity and Anti-Doxxing Platform by implementing proactive roadmap communication to align internal teams, paired with lifecycle messaging and UX-driven feature education to deepen customer engagement and protect
• Achieved a 95% on time launch success record by codifying a tiered GTM playbook—persona-tested positioning, readiness scorecards, sales-enablement kits, real-time telemetry, and 30-day retros—eliminating launch-day surprises and expediting adoption.
• Grew product adoption 7x across five B2B SaaS clients by leading a multi-tier product-marketing overhaul—uniting brand positioning, redesigning onboarding, and shifting all messaging to outcome-first language grounded in fresh user research.
• Decreased churn by 40% for Cybersecurity and Anti-Doxxing Platform by implementing proactive roadmap communication to align internal teams, paired with lifecycle messaging and UX-driven feature education to deepen customer engagement and protect
Pied Parker
Product Management / Strategy
Head of Growth and Product Strategy
3/2017 - 6/2019
Helmed digital transformation and go-to-market strategy for a Share Economy Parking App turned AI-powered Parking Management Platform, driving market penetration, revenue growth, and user adoption through integrated product and growth initiatives.
• Delivered 325% increase in user-to-booking conversion rates by heading product repositioning and re-articulating value propositions to better resonate with key market segments across both marketplace and SaaS offerings.
• Reduced customer acquisition costs by 54% via optimizing product onboarding, designing high-impact lifecycle email journeys, and executing data-driven ad tests that enhanced efficiency and maximized lifetime value.
• Expanded the active user base by 460% within 12 months through a dual-channel growth strategy combining hyper-local SEO, geo targeted campaigns, and grassroots canvassing to fuel high-intent awareness and engagement.
● ADVISORY AND MENTORSHIP
Startup Mentor, TECHSTARS – Global (January 2020–Present) Advis
• Delivered 325% increase in user-to-booking conversion rates by heading product repositioning and re-articulating value propositions to better resonate with key market segments across both marketplace and SaaS offerings.
• Reduced customer acquisition costs by 54% via optimizing product onboarding, designing high-impact lifecycle email journeys, and executing data-driven ad tests that enhanced efficiency and maximized lifetime value.
• Expanded the active user base by 460% within 12 months through a dual-channel growth strategy combining hyper-local SEO, geo targeted campaigns, and grassroots canvassing to fuel high-intent awareness and engagement.
● ADVISORY AND MENTORSHIP
Startup Mentor, TECHSTARS – Global (January 2020–Present) Advis
MOBILE COMPLY
Marketing
Vice President of Marketing, EdTech
6/2013 - 4/2016
Corporate training platform; GTM and digital strategy
Ed, UNIVERSITY BOUND AGENCY
Marketing
Director of Digital Strategy, Lead Gen Higher
9/2009 - 11/2013
Lead generation for for-profit schools Directed digital strategy team
LEVEL INTERACTIVE
Marketing
Director Digital Strategy, Corporate Accounts
5/2011 - 11/2013
Marketing, direct response agency, Directed 15 person marketing team and digital strategy
D.C. Accounts, SPARK DIGITAL
Management Consulting
Digital Consultant
1/2007 - 12/2009
Digital strategy consultant