Functional Skills
Strategic Planning
Business Development
Data Strategy
Customer Relationship Management
Marketing Strategy
Interaction Design
Business Intelligence
Marketing Analytics
Business Analysis
Sales Strategy
Customer Experience
Customer Segmentation
Customer Analytics
Real World Data (RWD) Strategy
Digital Transformation
Software Skills
Salesforce
Microsoft Excel
SQL
PowerBI
Sector Experience
Business Services
Healthcare
Life Sciences & Pharma
Technology
Travel & Hospitality
Case Study
Case Studies
Digital Loyalty Program Launch – 4M+ Members in Year 1
Retail
Data Strategy
Customer Relationship Management
Go-to-market Strategy
Fortune 500
Experience
CUSTOMER CATALYST SOLUTIONS
Other
Owner / Partner / Consultant (Remote
1/2023 - Present
Deliver customer-centric strategies, CRM ecosystems, and analytics frameworks for diverse industries.
• Casino Solutions: Designing data-driven casino marketing solutions, including lifecycle segmentation models, reinvestment strategies, and audience prioritization frameworks to support campaign targeting, retention, and revenue optimization.
• Healthcare (Pharma Client): Optimized launch design of a 1:1 patient support program of an injectable treatment through end-to-end journey mapping. Results drove CRM requirements and mitigated risk of negative-impact treatment and CX scenarios.
• Luxury Restaurant: Created a cross-functional engagement strategy for a luxury restaurant brand, identifying customer data gaps and recommending an enterprise data warehouse solution to unify loyalty and operational data.
• Healthcare Startup: Led strategic planning for a healthcare startup, delivering funding-ready communications and content to support a new national patient safety curriculum.
• Casino Solutions: Designing data-driven casino marketing solutions, including lifecycle segmentation models, reinvestment strategies, and audience prioritization frameworks to support campaign targeting, retention, and revenue optimization.
• Healthcare (Pharma Client): Optimized launch design of a 1:1 patient support program of an injectable treatment through end-to-end journey mapping. Results drove CRM requirements and mitigated risk of negative-impact treatment and CX scenarios.
• Luxury Restaurant: Created a cross-functional engagement strategy for a luxury restaurant brand, identifying customer data gaps and recommending an enterprise data warehouse solution to unify loyalty and operational data.
• Healthcare Startup: Led strategic planning for a healthcare startup, delivering funding-ready communications and content to support a new national patient safety curriculum.
Syneos Health
Product Management / Strategy
Associate Director, Program Strategy (Remote
1/2021 - 12/2022
Strategic lead for omnichannel solutions in life sciences, partnering across commercial, medical, and clinical sectors. Designed data ecosystems, targeting program templates, and test-and-learn frameworks for clients. Participated in client pitches and engagements as SME of data solutions to drive business development and engage clients.
● • Led data strategy in cross-functional workshops to translate data and digital capabilities into actionable 1:1 field rep/HCP engagement, enabling scalable data ecosystems and GTM targeting solutions for commercial clients.
• Designed scalable and customized solutions to integrate claims, EHR, CRM, and additional data sources to power data ecosystems, AI models, and targeting systems.
• Delivered 40+ tailored and integrated proposals with multivariate testing and KPIs, boosting client interest by 25%.
• Designed and enabled an integrated test-and-learn GTM omnichannel program for GSK, measuring incrementality of new solution to defend and expand
● • Led data strategy in cross-functional workshops to translate data and digital capabilities into actionable 1:1 field rep/HCP engagement, enabling scalable data ecosystems and GTM targeting solutions for commercial clients.
• Designed scalable and customized solutions to integrate claims, EHR, CRM, and additional data sources to power data ecosystems, AI models, and targeting systems.
• Delivered 40+ tailored and integrated proposals with multivariate testing and KPIs, boosting client interest by 25%.
• Designed and enabled an integrated test-and-learn GTM omnichannel program for GSK, measuring incrementality of new solution to defend and expand
Paytronix Systems
Data Science / Analytics
Data Insights Strategist, Consumer Loyalty (Remote
1/2019 - 1/2020
Directed loyalty strategy and CRM optimization for major QSR and restaurant chains.
• Launched Jimmy John's 1st loyalty & CRM program, enrolling 4M+ members in Year 1.
• Designed programs and managed specialists and analysts to build targeted CRM journeys, promotions, and testing strategies. Results enhanced efficiency, testing, loyalty engagement, and personalization across 4 distinct clients.
• Delivered analytical storytelling to engage clients in reviews, QBRs, ad-hoc analysis of customers, program performance, and data-driven recommendations; results lead to program optimization and customer engagement.
• Led strategic analysis of national coffee chain's loyalty program, translating client pain points into actionable insights. Developed optimization recommendations for tier qualification structure, lifecycle campaigns, and UX design to reduce churn among high-value customers and increase engagement in profit-driving behaviors.
• Launched Jimmy John's 1st loyalty & CRM program, enrolling 4M+ members in Year 1.
• Designed programs and managed specialists and analysts to build targeted CRM journeys, promotions, and testing strategies. Results enhanced efficiency, testing, loyalty engagement, and personalization across 4 distinct clients.
• Delivered analytical storytelling to engage clients in reviews, QBRs, ad-hoc analysis of customers, program performance, and data-driven recommendations; results lead to program optimization and customer engagement.
• Led strategic analysis of national coffee chain's loyalty program, translating client pain points into actionable insights. Developed optimization recommendations for tier qualification structure, lifecycle campaigns, and UX design to reduce churn among high-value customers and increase engagement in profit-driving behaviors.
ALL-IN INSIGHTS, LLC
Other
Independent Consultant
1/2016 - 1/2019
• Transformed audience campaigns for a subscription model, introducing behavioral-based journeys, optimizing testing, expanding dynamic content, and streamlining analysis and processes to increase engagement by 15%.
• Reorganized LMS sales/marketing structure to boost performance and eliminate inefficiencies.
• Reorganized LMS sales/marketing structure to boost performance and eliminate inefficiencies.
Hyatt
Marketing
Corporate Sales Business Marketing Manager
1/2011 - 1/2016
Designed and managed B2B-2C marketing strategies with key global accounts for a global hospitality leader, impacting 35% of total revenue. Collaborated to develop new strategies, data solutions, tools, and brand resources to grow business traveler loyalty and optimize leisure sales through strategic national partnerships.
• Developed comprehensive B-2B-2C loyalty offers, platform solutions, and analytical frameworks by integrating disparate B2B and B2C data sources, providing a unified view of consumers as business customers.
• Led global marketing strategy and implementation for F100 accounts (e.g., Microsoft, Oracle, PwC). Segmented and customized solutions. Demonstrated consistent YOY growth in business traveler visits and nights over 18 months, improving consumer loyalty and retention and increasing account market share.
• Designed a global sales communication strategy and education program to support 200+ global sales reps.
• Managed million-dollar partner marketing budget (AA
• Developed comprehensive B-2B-2C loyalty offers, platform solutions, and analytical frameworks by integrating disparate B2B and B2C data sources, providing a unified view of consumers as business customers.
• Led global marketing strategy and implementation for F100 accounts (e.g., Microsoft, Oracle, PwC). Segmented and customized solutions. Demonstrated consistent YOY growth in business traveler visits and nights over 18 months, improving consumer loyalty and retention and increasing account market share.
• Designed a global sales communication strategy and education program to support 200+ global sales reps.
• Managed million-dollar partner marketing budget (AA
Caesars Entertainment
Marketing
Product Manager | VIP Capabilities Specialist | Direct Marketing Coordinator
1/2004 - 1/2011
Promoted across three marketing roles supporting Caesars' $10.8B enterprise and 40M+ loyalty members. Played pivotal role post-merger integration, driving growth, CRM advancement, and promotional innovation across 40+ casinos.
• Led enterprise promotional platform strategy, delivering 2K+ annual campaigns reaching 4M+ monthly customers. Reduced promo setup time by up to 12 days and increased platform adoption by 25%. Standardized marketing tools and trained 200+ internal users across properties, enabling efficiency, consistency, and cost savings.
• Enhanced VIP engagement strategy, improving casino host /VIP relationship through CRM and behavioral segmentation—reducing contact list processing from 2 days to 6 hours and reducing VIP time to next visit by 30%.
• Improved customer insight, targeting, and CRM system performance via consulting properties on strategic use of behavioral segmentation model, centralized benchmark tracking, and Salesforce migration/enhancement planning.
• Ex
• Led enterprise promotional platform strategy, delivering 2K+ annual campaigns reaching 4M+ monthly customers. Reduced promo setup time by up to 12 days and increased platform adoption by 25%. Standardized marketing tools and trained 200+ internal users across properties, enabling efficiency, consistency, and cost savings.
• Enhanced VIP engagement strategy, improving casino host /VIP relationship through CRM and behavioral segmentation—reducing contact list processing from 2 days to 6 hours and reducing VIP time to next visit by 30%.
• Improved customer insight, targeting, and CRM system performance via consulting properties on strategic use of behavioral segmentation model, centralized benchmark tracking, and Salesforce migration/enhancement planning.
• Ex