Functional Skills
Business Development
Go-to-market Strategy
Marketing Strategy
Organizational Effectiveness
Content Marketing
Account-Based Marketing (ABM)
Market Penetration
Marketing Analytics
Data Strategy
Digital Transformation
Sales Strategy
Strategic Planning
Operational Efficiency
Revenue Growth
Data Management
Software Skills
Salesforce
WordPress
Certifications
CDMPCertified Digital Marketing Professional
Sector Experience
Media & Entertainment
Real Estate
Retail
Technology
Travel & Hospitality
Languages
French
Countries Worked In
USCase Study
Case Studies
Notable Clients
IBM
Macy's
Norwegian Cruise Line Holdings
Paramount
United Airlines
Experience
CREATIVE CLARITY SOLUTIONS, LLC
Sales
Marketing Solutions and Data Management Technology Consulting
1/2020 - Present
Established consultancy serving venture capital firms, investors, and start-ups by guiding potential investments in data and customer identity SaaS solutions. Advise on industry trends and organizational effectiveness, and craft go-to-market strategies that bridge gaps between customer requirements and technology offerings. Provide advisory services to venture capital firms, investors, and start-ups, evaluating SaaS solutions and customer identity technologies for market fit and growth potential. Develop go-to-market sales strategies that align organizational effectiveness with customer needs and emerging technology capabilities. Leverage expertise in communication, digital media, and marketing technology to enhance brand positioning, operational efficiency, sales, and customer success strategies.
Vericast
Sales
Enterprise Solution Executive
1/2023 - 1/2024
Drove cross-functional efforts that led to the development and deployment of enterprise B2B solutions. Collaborating with product, marketing, and sales leadership, we built new products and go-to-market strategies for emerging technologies, increasing our competitive positioning. Served as subject matter expert in marketing and data management technology, supporting the development of partner aligned B2B SaaS solutions. Collaborated with cross-functional teams (sales, marketing, product, and partner) to launch and sell new solutions and refine GTM for improved market positioning. Analyzed partner performance data to deliver insights that informed campaign strategy and optimized outcomes. Developed account expansion strategies to grow existing sales and improve client retention, transitioning from quarterly to yearly commitments, resulting in six-figure growth.
Tealium
Sales
Enterprise Sales Executive
1/2021 - 1/2023
Orchestrated account-based marketing strategies using email execution platforms/social media to boost target engagement and conversion through tailored digital and social media campaigns. Forged strategic alliances with product, partner marketing, and technical teams to refine go-to-market strategies and ensure optimal product positioning and competitive differentiation. Expanded strategic partnerships by collaborating closely with technical and product teams to improve the company's positioning and offerings among Fortune 500 clients across retail, healthcare, technology, media, and entertainment for a $2MM book of business.
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● E 2
● Cultivated relationships with key decision-makers, expanding interactions from marketing professionals to chief revenue officers and finance executives, thus maximizing organizational impact and client engagement. Developed a continuous pipeline by fostering deeper engagements and aligning sales goals with client needs, resulting in multi-million-dollar expansions of existing business partnerships. Drove the development and execution of targeted marketing campaigns, which increased brand visibility and engagement at major industry events. Successfully negotiated the expansion of a significant six-figure deal for first-party data collection with an online retailer; achieved this milestone within the first quarter of initiation.
● A
● E 2
● Cultivated relationships with key decision-makers, expanding interactions from marketing professionals to chief revenue officers and finance executives, thus maximizing organizational impact and client engagement. Developed a continuous pipeline by fostering deeper engagements and aligning sales goals with client needs, resulting in multi-million-dollar expansions of existing business partnerships. Drove the development and execution of targeted marketing campaigns, which increased brand visibility and engagement at major industry events. Successfully negotiated the expansion of a significant six-figure deal for first-party data collection with an online retailer; achieved this milestone within the first quarter of initiation.
BERA Brand Management
Sales
Director, Enterprise Sales
1/2019 - 1/2021
Played a key role as one of the initial sales executives at a cutting-edge start-up specializing in data analytics and software solutions. Improved brand positioning and market penetration by developing go-to-market and positioning strategies, in collaboration with customer success and senior leadership teams, tailored to the diverse needs of Fortune 1000 companies. Spearheaded a grassroots B2B ABM campaign that significantly expanded the client base, adding over 500 prospects in six months and securing a multi-year, high-value contract. Cultivated a $2.2M+ pipeline within the first five months, through strategic planning and partner collaboration in a dynamic start-up environment.
Neustar
Sales
Sr. Director, Market Sales Strategy - Travel & Hospitality/Media
1/2015 - 1/2019
Brought in to lead a newly created market strategy role to expand market penetration across travel and media industries, building new solutions and revenue streams. Developed new market and expanded penetration of customer data and marketing analytics solutions to Fortune 500 travel, hospitality, and media clients, generating over $4M in new revenue. A key member of the market strategy team who delivered an incremental $20M in annual revenue, achieving 108% of the targeted goal. Partnered with marketing, GSIs, agencies, and the national sales team to build industry-specific solutions. Championed thought leadership by representing the company at industry conferences and panels and advocating for advanced customer identity, personalization, and data strategy techniques to optimize marketing analytics.
CBS
Sales
Account Director, National Digital Advertising Solutions
1/2014 - 1/2015
Revitalized the unmanned Southeast territory by strategically building relationships and identifying key customer success opportunities, leading to closing multiple six-figure deals with a national telecommunications company within six months. Developed and cultivated relationships with key political and issue agencies to establish strong brand differentiation and value; boosted sales by 50% with $5M revenue growth and a 100% increase in RFP activity.
USAToday
Marketing
Sales & Marketing Development Director
3/2011 - 9/2013
Marketing Sales Development – Developed cutting-edge cross-platform digital content advertising programs. Boosted client acquisition and retention by introducing and selling 20 cross-channel marketing programs that generated $20M+ annually for financial services, the auto sector, travel endemic, and luxury clients.
America Online
Marketing
Sales & Marketing Development & Program Director
7/2001 - 10/2008
Built cross-platform eCommerce and marketing, advertising, and content programs for Fortune 100 brands, generating $40-100M annually across retail, travel, and financial sectors. Created strategic sales go-to-market and digital content programming and managed flagship partnerships that drove audience engagement, seven-figure advertising, and eCommerce revenues.