Functional Skills

Digital Marketing / Advertising
Marketing Strategy
Search Advertising / SEM
Market Research
Campaign Optimization
Content Marketing
Content Strategy

Sector Experience

Automotive
Business Services
Consumer Goods
Healthcare
Media & Entertainment

Experience

Self Employed Marketing
Digital Marketing Consultant
2/2014 - Present
Freelance marketing consultant specializing in digital advertising, onsite & content-driven SEO, and organic social media growth.
Comporium Marketing
Digital Media Manager
8/2020 - 2/2022
Managed team of social media and advertising analysts to run and optimize over 100 marketing accounts. In addition to leading the team, I also strategized campaigns, ensured clients were reaching their goals, and improved internal operational efficiency & profitability.
RED VENTURES Marketing
Senior Associate
2/2020 - 8/2020
Managed paid media team. Accounts falling under my umbrella netted $25M in annual ad spend and $65M in annual revenue. My team was responsible for testing and innovating upon digital marketing initiatives and driving bottom-line growth across six different businesses.
RED VENTURES Marketing
Associate | Paid Media Lead
7/2019 - 2/2020
Led team of paid media associates and helped them manage multi-million-dollar online advertising budgets.
RED VENTURES Marketing
Associate | Paid Media Analyst
10/2018 - 7/2019
Managed over $2M in monthly marketing budget for large brands in the home services space.
Self Employed Marketing
Social Media Creator
10/2017 - 10/2018
I developed and implemented digital marketing strategies across SEO, paid search, display advertising, and social media channels. I also oversaw projects and campaigns, managed client relations, and ensured accounts were optimized to meet established KPIs.
Social Media Influencer Self Employed
2016 - 2018 (2 years) I launched three successful YouTube and Instagram accounts, gaining over 100,000 followers/ subscribers on each platform, independently of one another (all targeted different niches and audiences). Earned over 70 million minutes of organic watch time on YouTube and 2 million profile views each week on Instagram
Avalaunch Media Marketing
Digital Marketing Strategist
7/2017 - 10/2017
Oversaw digital marketing campaigns for various clients, from SMBs to Fortune 500 businesses. I informed the strategic direction of clients' efforts and executed onsite SEO and organic social media initiatives.