Functional Skills
Brand Strategy
Business Communication
Business Unit Strategy
Campaign Optimization
Communications
Competitive Landscaping
Content Strategy
Content Marketing
Customer Analytics
Customer Segmentation
Innovation Management
Marketing Analytics
Market Research
Market Intelligence
Marketing Strategy
Sector Experience
Consumer Goods
Media & Entertainment
Retail
Technology
Travel & Hospitality
Languages
English
Fortune 500
Experience
Drive Brand Strategy, LLC
Marketing
Founder & CEO
9/2019 - Present
Enabling brands to identify and realize their growth potential by unlocking consumer-centricity. Lead in agile/sprint environments, across multidisciplinary teams, and in the context of M&A transactions. Focus areas: re-staging brand purpose & vision, developing brand positioning, defining consumer focus, dimensionalizing brand architecture, conducting portfolio rationalization, building innovation pipeline, & creating resonant brand messaging.
Medium
Marketing
Contributing Writer, Brand Strategy
8/2018 - Present
Examine the consumer drivers, values, attitudes, beliefs, and behaviors that define and shape cultural & societal norms and assess their impact on brand consumption habits & marketing strategy.
Anheuser-Busch InBev
Marketing
Senior Director, Strategy & Insights
6/2015 - 11/2020
Responsible for identifying consumer-centric growth opportunities, translating these into key brand strategies, and developing portfolio wide integrated communications & innovation for some of the biggest brands in the world, including Bud Light & Budweiser.
HuffPost
Marketing
Featured Contributor - Brand Strategy, Media, Digital
6/2012 - 12/2015
Selected to join Huffington Post’s signature editorial lineup, featured on Business & Media verticals.
General Mills
Marketing
Global Brand Strategy & Insights
1/2013 - 6/2015
Delivered actionable insights that directly influenced brand positioning, product design, and integrated media campaigns for Baking, Snacks, Meals $bn+ brands: Pillsbury, Totinos, Chex Mix, Green Giant. Translated business questions into critical objectives, defined & analyzed consumer metrics and developed new product innovations in the baked goods segment that unlocked $50m+ growth.
Interbrand (C-Space)
Marketing
Brand Strategy Consultant, Unilever
6/2011 - 6/2012
Led the design, execution, measurement, synthesis & delivery of strategic quant & qual consumer learning to inform integrated marketing & digital campaigns for Personal Care & Food $bn+ brands: Dove, Vaseline, Suave, Ben & Jerry’s, Hellmann’s.