Functional Skills
AI Agent Workflow Orchestration
AI Strategy
Business Intelligence
Campaign Optimization
Customer Analytics
Data Analysis
Data Strategy
Data Visualization / Reports
Marketing Automation
Marketing Operations
Marketing Strategy
Project Management
Technology Strategy
Digital Marketing / Advertising
Customer Relationship Management
Software Skills
Google Analytics
Google Tag manager
Hubspot
Microsoft Office
Prompt Engineering
Salesforce
Salesforce Marketing Cloud
SQL
Tableau
Zapier
Braze
Google BigQuery
SEO
Looker
Azure
Certifications
Bing Ads Accredited Professional
Google Ads Certification
Salesforce Administrator
Salesforce Marketing Cloud Developer
Sector Experience
Healthcare
Media & Entertainment
Retail
Social & Public Sector
Technology
Languages
English
Spanish
Countries Worked In
US
Fortune 500
Experience
Cardinal Health
Data Science / Analytics
Marketing Technology Manager
1/2023 - 7/2025
• Implemented and maintained multi-channel marketing automation workflows in Braze and Salesforce
Marketing Cloud to personalize email, SMS, and push campaigns
• Engineered scalable segmentation strategies to personalize acquisition, engagement, and retention
journeys for millions of patient profiles
• Integrated Salesforce CRM data with Google Ads and Meta to enable real-time audience sync and fullfunnel attribution
• Automated marketing operations via Python, SQL, and APIs, cutting manual workload by 70% and
accelerating campaign deployments
• Developed Tableau and Looker dashboards to monitor KPIs and real-time campaign performance for
regional marketing stakeholders
• Collaborated with analytics and engineering teams to build data pipelines supporting ML model
deployment and experimentation frameworks
Marketing Cloud to personalize email, SMS, and push campaigns
• Engineered scalable segmentation strategies to personalize acquisition, engagement, and retention
journeys for millions of patient profiles
• Integrated Salesforce CRM data with Google Ads and Meta to enable real-time audience sync and fullfunnel attribution
• Automated marketing operations via Python, SQL, and APIs, cutting manual workload by 70% and
accelerating campaign deployments
• Developed Tableau and Looker dashboards to monitor KPIs and real-time campaign performance for
regional marketing stakeholders
• Collaborated with analytics and engineering teams to build data pipelines supporting ML model
deployment and experimentation frameworks
The Joint Chiropractic
Marketing
Lifecycle Marketing Manager
12/2020 - 1/2023
• Developed and executed full-funnel lifecycle marketing strategies across email, SMS, and in-app messaging to nurture leads and retain patients across 900+ clinic locations
• Segmented patient audiences based on visit history, membership status, and behavior to deliver personalized messaging that increased open rates and conversions.
• Built and maintained marketing automation dashboards to track KPIs such as LTV, conversion rates, and patient engagement, enabling real-time optimization
• Implemented automated onboarding, reactivation, and upsell campaigns using GoHighLevel and Klaviyo, resulting in a 28% increase in pre-visit payments and improved appointment show rates
• Integrated LLMs into messaging workflows to enhance engagement, appointment booking, and patient support at scale
• Launched A/B testing frameworks to optimize message timing, subject lines, and CTAs—achieving a 17% lift in email CTRs and reducing churn by 11
●
• Segmented patient audiences based on visit history, membership status, and behavior to deliver personalized messaging that increased open rates and conversions.
• Built and maintained marketing automation dashboards to track KPIs such as LTV, conversion rates, and patient engagement, enabling real-time optimization
• Implemented automated onboarding, reactivation, and upsell campaigns using GoHighLevel and Klaviyo, resulting in a 28% increase in pre-visit payments and improved appointment show rates
• Integrated LLMs into messaging workflows to enhance engagement, appointment booking, and patient support at scale
• Launched A/B testing frameworks to optimize message timing, subject lines, and CTAs—achieving a 17% lift in email CTRs and reducing churn by 11
●
Bigfoot Digital
Marketing
Marketing Coordinator
7/2016 - 12/2020
• Led cross-functional marketing projects from concept to execution, resulting in 100% on-time delivery and 25% cost savings across 12 campaigns
• Implemented data-driven marketing analytics strategy, increasing campaign ROI by 125% through insights from Google Analytics, social media, and CRM platforms
• Designed and implemented comprehensive recruitment and training programs, fostering a high performance culture and enhancing overall department efficiency
• Strategically managed marketing expenditures and financial processes, ensuring optimal resource utilization and budget adherence
• Implemented client-centric communication and feedback strategies, driving continuous service improvements and strengthening long-term partnerships
• Implemented data-driven marketing analytics strategy, increasing campaign ROI by 125% through insights from Google Analytics, social media, and CRM platforms
• Designed and implemented comprehensive recruitment and training programs, fostering a high performance culture and enhancing overall department efficiency
• Strategically managed marketing expenditures and financial processes, ensuring optimal resource utilization and budget adherence
• Implemented client-centric communication and feedback strategies, driving continuous service improvements and strengthening long-term partnerships
maxtech agency
Marketing
Paid Search Manager
5/2015 - 7/2016
• Managed multi-channel paid search campaigns, optimizing bids and keywords to improve CTR, ROAS, and
lead volume
• Allocated and optimized an $80K monthly SEM budget to align with client objectives and maximize ROI
• Developed reporting dashboards and presented SEM insights to clients, highlighting optimization
opportunities and strategic growth
lead volume
• Allocated and optimized an $80K monthly SEM budget to align with client objectives and maximize ROI
• Developed reporting dashboards and presented SEM insights to clients, highlighting optimization
opportunities and strategic growth