Functional Skills
Business Operations
Product Strategy
Strategic Planning
Marketing Operations
Communications
Sales Strategy
Business Intelligence
Operations Management
Forecasting / Projections
Product Launch
Product Innovation
Product Development
Product Design
Software Skills
Microsoft PowerPoint
SQL
Microsoft Excel
Google Sheets
Tableau
Google Docs
Sector Experience
Business Services
Media & Entertainment
Technology
Fortune 500
Experience
Netflix
Product Management / Strategy
Senior Product Manager for Ad Formats, Live Discovery, Consent Management Platform
7/2023 - 5/2025
• Launched 0→1 ad formats, including Single Title Sponsorships and Pause Ads driving XX% incremental ad revenue
• Launched new discovery and streaming experience products for Live content, increasing live viewership by X%
• Launched a consent management platform to comply with European privacy regulations, maximizing consent rates, retaining member trust, and unlocking Netflix's EMEA programmatic launch
• Stood up new house ads testing program to learn about and optimize the ads experience, including increasing live viewership by 30-100%+
• Launched new discovery and streaming experience products for Live content, increasing live viewership by X%
• Launched a consent management platform to comply with European privacy regulations, maximizing consent rates, retaining member trust, and unlocking Netflix's EMEA programmatic launch
• Stood up new house ads testing program to learn about and optimize the ads experience, including increasing live viewership by 30-100%+
Google
Product Management / Strategy
Product Lead for Discovery Campaigns with Product Feeds (DPF) and Various Discovery Campaigns Products
4/2021 - 1/2023
• Set the vision, roadmap, and success metrics while balancing the needs of users, retailers (advertisers), and Google, leading to a successful open beta launch of a $XXXM product
• Drove alignment with product & engineering VPs and directors and 6+ teams across product areas working on DPF
• Launched numerous features including a swipeable carousel format, a product recommendation engine, user value-preserving asset quality checks, an advertiser buying experience, and more to drive XX% more value to DPF advertisers and prepare for an open beta launch to XXk retailers
• Drove alignment with product & engineering VPs and directors and 6+ teams across product areas working on DPF
• Launched numerous features including a swipeable carousel format, a product recommendation engine, user value-preserving asset quality checks, an advertiser buying experience, and more to drive XX% more value to DPF advertisers and prepare for an open beta launch to XXk retailers
Google
Product Management / Strategy
Chief of Staff to Platforms and Google Properties (PGP
11/2019 - 4/2021
• Led strategic planning, operations, communications, and strategic projects for the GM of the 3,500 person product and engineering organization consisting of Search Ads, YouTube Ads, Buying Platform (adverter-facing tools), and Customer Engagement (Google-facing sales & support tools)
• Developed a strategic investment framework to balance the organization's near and long-term product portfolio
• Developed a strategic investment framework to balance the organization's near and long-term product portfolio
Facebook
Product Management / Strategy
Director of Product Strategy
5/2015 - 10/2019
• Identified next S-curve opportunities and influenced product leaders to build end-to-end ads products to solve the unique needs of under-served businesses on FB including the $XXB Click-to-Messenger/WhatsApp product
• Created and implemented a framework to segment FB Ads customers, defined the ideal future state for the product per customer segment, and identified product solutions to drive more advertiser and Facebook value
• Defined and drive sales organization adoption of the optimal solution product suite, which when adopted by advertisers drives 30-50% improved return-on-ad-spend and more value to Facebook
• Founding Product Strategy team member, helping grow the function from three to over twenty people over 4+ years
• Created and implemented a framework to segment FB Ads customers, defined the ideal future state for the product per customer segment, and identified product solutions to drive more advertiser and Facebook value
• Defined and drive sales organization adoption of the optimal solution product suite, which when adopted by advertisers drives 30-50% improved return-on-ad-spend and more value to Facebook
• Founding Product Strategy team member, helping grow the function from three to over twenty people over 4+ years
Facebook
Finance
Manager of Business Operations
5/2011 - 5/2014
• Led team of analysts responsible for metrics definition, A/B testing, pricing and forecasting for Facebook Platform
• Influenced strategic decisions via internal/external analysis for new and existing products to the CFO & head of Platform
• Influenced strategic decisions via internal/external analysis for new and existing products to the CFO & head of Platform
FTI Consulting
Management Consulting
Senior Consultant
8/2008 - 4/2011
· Assessed underwriters' adherence to guidelines for mortgages in a Mortgage Back Securities
claim case. Based on results, created adaptable model in SQL to assess the risk of mortgage
loans based on borrower characteristics
· In largest financial investigation in US history, acquired, hosted, managed and performed
analyses on five databases consisting of over a terabyte of data for forensic investigations,
trading systems review, and asset management
· In largest bankruptcy in US history, parsed unstructured data to transform into structured format
and recreated financial evaluation tools from raw data. The nine recreated applications saved
millions of dollars over the resolution of the bankruptcy
· Served as technical lead in regulatory investigation in the financial services industry. Created
and automated data synchronization logic and implemented multiple statistical-based tests on
financial transactions using transactional SQL in Oracle
· Directed and taught other FTI
claim case. Based on results, created adaptable model in SQL to assess the risk of mortgage
loans based on borrower characteristics
· In largest financial investigation in US history, acquired, hosted, managed and performed
analyses on five databases consisting of over a terabyte of data for forensic investigations,
trading systems review, and asset management
· In largest bankruptcy in US history, parsed unstructured data to transform into structured format
and recreated financial evaluation tools from raw data. The nine recreated applications saved
millions of dollars over the resolution of the bankruptcy
· Served as technical lead in regulatory investigation in the financial services industry. Created
and automated data synchronization logic and implemented multiple statistical-based tests on
financial transactions using transactional SQL in Oracle
· Directed and taught other FTI