• Led discovery through interviews, personas, and journey mapping to uncover insights shaping product strategy and design direction.
• Delivered rapid prototypes and wireframes, validating concepts via user testing and presenting findings to executives and clients.
• Collaborated with product, engineering, marketing, and leadership to mentor designers and drive a human-centered AI vision that boosted performance and user satisfaction.
• Defined the vision and structure for a unified design team, merging UX and marketing into a high-impact, cross-functional org.

• Led a high-performing, diverse design team to deliver impactful experiences across three platforms, aligning user needs with business goals in B2B and B2C markets.
• Prioritized projects and resources to maintain design excellence and skill balance.
• Integrated generative AI to streamline UX copy and user testing, accelerating workflows and engagement.
• Launched Envoy Global’s first design system, increasing speed by 30%.
• Led global expansion, adapting platforms for six countries and integrating three acquisitions seamlessly.
• Crafted a unified design strategy, positioning Envoy as a leader in immigration tech with cohesive user experiences.
• Founded the first LGBTQIA+ employee group, fostering inclusivity, mentorship, and a positive team culture.

• Built and led a diverse, high-performing design team delivering user-centered experiences across 80+ digital products.
• Scaled team capacity by hiring, promoting, and mentoring talent, reducing burnout, and fostering professional growth.
• Led the 0–1 design process for carrier-focused SaaS platforms, from discovery through UX improvements and delivery.
• Partnered with product, strategy, and stakeholders to align design with business goals across desktop and mobile, reinforcing industry leadership.
• Drove a culture of excellence through strategic coaching and relationship building, contributing to a 12% increase in carrier bookings.

• Led workshops with 25+ clients to uncover challenges, define user personas, and align on roadmaps, goals, and testing strategies.
• Built and led an inclusive multimedia team, growing brand presence through strategic storytelling and content development.
• Designed cohesive user experiences across diverse platforms—native apps, web, and desktop—for industries including finance, construction, and healthcare.
• Delivered detailed specs for global engineering teams, launching successful MVPs and iterating based on user feedback to enhance future versions.

• Led creative efforts for top brands, including Plenti Local Dining, Rapid Rewards Dining, Orbitz, and major airlines and hotel chains.
• Managed end-to-end project processes, ensuring timely deliverables, client approvals, quality assurance, and final deployment of emails, webpages, and digital assets.
• Designed adaptive microsites, responsive email campaigns, and webpage assets for brands such as American Airlines, United Airlines, Shell Fuel Rewards, Overstock's ClubO, Orbitz, and Fogo de Chao.
● EARLIER EXPERIENCE