Functional Skills

Marketing Analytics
Marketing Automation
QA Testing
Campaign Optimization
Communications
Customer Relationship Management
Data Analysis
Marketing Strategy
Project Management

Software Skills

Braze
Canva
Hubspot
Salesforce Marketing Cloud
Salesforce Pardot
SMS

Sector Experience

Financial Services
Healthcare
Retail

Languages

English

Notable Clients

Cascade PBS

Experience

Cascade PBS Marketing
Email & SMS Marketing Specialist Contractor
1/2025 - 7/2025
• Oversees email marketing channel by building at least 4 email campaigns per week & ad hoc requests
• Achieved an average open rate of 40% for events newsletter
• Writes compelling copy that engages subscribers and generated $2,000+ in member donations
• Utilizes Engaging Networks platform to manage lists, segmentations, & track campaign performance
Sono Bello Marketing
Email & SMS Marketing Specialist
9/2023 - 1/2025
• Manages and executes CRM initiatives email and SMS using HubSpot and Textel, yielding a 38% open rate for an ambassador email marketing campaign
• Collaborates with the Director of Brand and the Graphic Designer to deploy 50+ projects around patient journeys
• A/B tests on one-off emails, automated workflows, and SMS for 1M+ subscribers
• Own and report weekly and yearly on revenue and KPIs by segments for CRM initiatives
Tomboyx Marketing
Email Marketing Contractor
10/2022 - 2/2023
• Owned strategy and execution: email, SMS, loyalty, and retention, yielding $140K+ sales for Black Friday Cyber Monday marketing campaigns
• Increased SMS click rate by 27% with most clicked SMS at 49% using Braze
• Conducted A/B tests on creative content, subject lines, and copy to increase conversion rates
• Complied weekly KPI reports on email, SMS, and workflows suggesting campaign improvements
Foundation Finance Marketing
Email Marketing Specialist
12/2021 - 10/2022
• Managed B2B email marketing campaigns, workflows, lists, dynamic content, and customer segmentation using Pardot and partnering with the graphic designer and content writer
• Owned monthly, quarterly, and yearly reporting, offering strategy insights for lead nurturing
• Implemented A/B tests on 50,000+ subscribers to increase lead engagement and conversion rates
Motion Industries Information Technology
System Support Specialist Contractor
9/2021 - 11/2021
• Identified IT issues and solutions for staff & customers, meeting call goals of 30+ calls per day
UAB Health System Marketing
Web Communications Specialist
5/2019 - 4/2021
• Owned and executed email campaigns for 20,000+ hospital staff, elevating morale; handling copywriting, graphic design, and deployment via Salesforce Marketing Cloud and creative tool Canva
• Oversaw internal employee website and content calendar while managing multiple projects and deadlines
HIBBETT SPORTS CORPORATION Marketing
Digital Content Administrator
7/2017 - 4/2019
• Build product pages and wrote landing page copy for 100+ products
• Conducted user testing for B2C website and mobile application features to identify problems and optimize overall customer satisfaction, resulting in a 20% attachment rate at checkout