Functional Skills

Business Development
Product Strategy
Revenue Growth
User Experience Design (UX)
SQL Analysis
Marketing Strategy
Marketing Analytics
Innovation Management
E-commerce Implementation
Digital Experience Design
Business Intelligence
Web Development
Applications Architecture
Customer Segmentation
Customer Experience

Software Skills

SQL
Google Analytics
Hotjar
Miro
Python
Go
R
JavaScript
ReactJS
MongoDB
Node.js
Express

Sector Experience

Business Services
Consumer Goods
Energy
Financial Services
Telecom

Languages

English
Arabic
Case Study
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Case Studies

technologyIT
AI Strategy and Implementation for Executive Search Firm
Business Services Artificial Intelligence Workshop Facilitation Business Unit Strategy

Notable Clients

Doris Buffet Legacy Foundation
Government of British Columbia
Manitoba Hydro
Big 4 Accounting
Top Consulting Firms

Experience

FlowAI Management Consulting
Managing Partner
12/2023 - 1/2025
• Conceptualized and launched an AI-powered SaaS platform, which includes features inclusive of conversational UX with ChatGPT APIs, driving a 30% productivity boost for clients
• Spearheaded AI integration initiatives, reducing manual workload by 40% through strategic implementation
• Led business development efforts, securing initial pilot clients and achieving 100% quarter-over-quarter growth
Deloitte Management Consulting
Digital Transformation Consultant
8/2021 - 9/2024
• Leveraged human-centred design methodologies to help clients imagine, design, and ship new digital products that improve lives
• Led a cross-functional team to successfully deploy a GenAI productivity tool, resulting in a 35% increase in consultant efficiency. Collaborated with UX, engineering, and legal teams to ensure user-friendly, safe, and compliant AI features. Utilized data analytics to optimize tool performance and user experience.
• Defined and executed product roadmaps for clients, including a financial wellbeing app for a major financial services firm, improving customer engagement by 20%
Ernst & Young (EY) Management Consulting
Business Consultant
9/2020 - 8/2021
• Conducted IT risk assessments for Fortune 500 clients, identifying and mitigating an average of 15 critical vulnerabilities per assessment
• Set up trust and safety systems, identifying and mitigating tech risks to enhance client data security
• Founded national technology risk consulting competition, increasing EY's campus recruitment by 40%