Functional Skills

Business Development
Go-to-market Strategy
Revenue Growth
Sales Strategy
Customer Relationship Management
Product Marketing
Business Analytics
Product Strategy
Workshop Facilitation
Strategic Planning
Business Unit Strategy
Campaign Optimization

Software Skills

Artificial Intelligence
Salesforce
Hubspot
Wrike
Microsoft Office
Google Docs
Google Sheets

Sector Experience

Consumer Goods
Financial Services
Healthcare
Life Sciences & Pharma
Technology

Languages

English
Fortune 500
Top Consulting Firms

Experience

Advisorie LLC Corporate Strategy & Development
Founder & Principal Consultant
1/2002 - Present
• Strategic advisory firm focused on GTM, ecosystem, and cyber vendor acceleration.
• Consulted to leading ISACs, cybersecurity startups, and ecosystem orgs.
• Contributed to advisory boards, innovation planning, and partnership strategy.
• Impact: Known for practical insight, rapid value-add, and trusted C-level support on early-stage GTM and integration priorities.
OTHER WORK & INDUSTRY ENGAGEMENT
● Advisory & Ecosystem Roles
Active contributor to cybersecurity ecosystem initiatives, including standards organizations, ISACs, early-stage startups, and established vendors. Frequently sought after for board-level, fractional, or advisory input across go-to-market, product alignment, and trust-building initiatives. Reputation for delivering high-value feedback, enabling partner-driven scale, and fostering collaborative momentum across diverse stakeholders.

Tidal Security Inc. Corporate Strategy & Development
Senior Advisor, Strategic Partnerships
1/2024 - 1/2025
• Emerging startup founded by MITRE leaders focused on threat-informed defense and ATT&CK-powered prioritization.
• Shaped strategic GTM and partner enablement programs with key global cybersecurity vendors, MSSPs, threat intel platforms, and other constituencies.
• Developed integration and co-marketing motions to drive solution visibility, value alignment, and conversion.
• Led industry ecosystem outreach, partner onboarding, and field alignment efforts.
• Partnered with internal product, engineering, marketing, and sales teams to ensure alignment and execution.
• Impact: Exceeded initial ecosystem integration goals, influencing over 50 product alignments in under 12 months. Positioned as key industry voice for ecosystem credibility and GTM scale.

The MITRE Corp. Corporate Strategy & Development
Sr. Principal, Commercial Strategy & GTM Execution
1/2021 - 1/2024
• MITRE's tech-transfer and innovation arm, focused on private sector cybersecurity impact.
• Led commercial outreach and relationship efforts, including targeting, sourcing, and closing multi-party engagements.
• Represented MITRE in strategic discussions with leading global cybersecurity vendors and services firms (EPP, EDR, NDR, XDR, MSSPs, MSPs, and more).
• Supported alignment with MITRE ATT&CK®, Center for Threat-Informed Defense, and R&D partners.
• Advised cross-functional teams on market fit, partner strategy, and business model innovation.
• Impact: Key contributor to expanding MITRE's commercial relevance and private sector engagement. Recipient of Trailblazer Award and Catalyst Award for driving strategic growth and revenue acceleration.

Cyware Inc. Start-Up
Strategic Sales Director
1/2019 - 1/2020
• Cyber Fusion platform unifying threat intelligence, SOAR, and ISAC collaboration.
• Spearheaded go-to-market alignment across strategic accounts, channel partners, and key ISAC stakeholders.
• Drove pipeline growth through consultative selling, executive engagement, and solution evangelism.
• Led strategic outreach with industry working groups and advisory partners.
• Secured technical and co-marketing integrations with multiple ecosystem vendors.
• Impact: Built strong pipeline and earned executive trust in under 6 months, leading to a follow-on industry consulting opportunity post-tenure.

Anomali Inc. Start-Up
Director, Strategic Accounts
1/2018 - 1/2019
• Threat intelligence platform serving global enterprises and governments.
• Recovered, retained, and expanded high-value accounts across financial services, insurance, manufacturing, pharmaceutical, and other key sectors.
• Led cross-sell and up-sell motions while reestablishing long-term customer relationships.
• Coordinated with product and engineering to resolve technical friction in complex deployments.
• Supported strategic partner programs and field sales execution across North America.
• Impact: Retained 100% of at-risk strategic accounts and unlocked incremental revenue growth across key segments. Honored with the Crown Jewel Award for 150% regional sales growth and 100% renewal rate.

IBM Sales
Client Executive, Watson Customer Engagement
1/2017 - 1/2018
• Managed C-level relationships in Fortune 500 manufacturing and industrial sectors.
• Aligned IBM's cloud, marketing, and cognitive solutions to client priorities.
• Partnered with product and solution teams to drive account success and expansion.
• Impact: Drove revenue growth across a complex, multi-solution portfolio. Known for accurate forecasting, trusted executive relationships, and cross-sell acumen.

Oracle Sales
Client Executive, Prime Accounts
1/2012 - 1/2017
• Focused on turnaround and growth accounts in the Upper Midwest, all designated strategic accounts.
• Managed all stages of the enterprise sales cycle, from discovery through contract execution.
• Rebuilt trust and optimized engagement strategy across dormant or underleveraged Fortune 500 accounts.
• Coordinated Oracle's offerings across teams owning expansive CX platform portfolio and managing aligned reps.
• Recruited to Oracle by a former SPSS leader who valued prior collaboration and impact.
• Impact: Known for turning around complex accounts and territories, combining relationship trust with sharp execution, and consistently exceeding performance targets year over year. Recipient of Oracle's North America Sales Manager of the Year Award (745% attainment) and multiple Oracle Sales Excellence Awards for individual and team achievement.

IBM Sales
Client Executive, Business Analytics
1/2010 - 1/2012
• Owned analytics and performance management accounts post-SPSS acquisition.
• Managed a book of business including expansion, renewal, and new logo growth.
• Served as primary liaison for advanced analytics in North American automotive sector.
• Impact: Drove consistent revenue growth and strong client relationships across high-value deployments.

SPSS INC. Sales
Global Strategic Accounts
1/2002 - 1/2010
• Acquired by IBM in 2009; retained in strategic role through full integration.
• Closed new logo enterprise deals and expanded legacy customer relationships.
• Specialized in complex analytics, statistical modeling, and predictive solutions.
• Impact: Consistently recognized as a top performer and informal leader across regions. Earned multiple President's Club honors and internal recognition for global strategic growth.