Functional Skills
Business Development
Market Research
Sales Operations
Customer Experience
Data Analysis
Strategic Planning
Leadership Development
Sales Enablement
Business Unit Strategy
Data Visualization / Reports
Market Intelligence
Sales Training
Customer Relationship Management
Revenue Growth
Business Intelligence
Software Skills
Microsoft PowerPoint
Smartsheet
Microsoft Excel
Salesforce
Julia
Data visualization
PowerBI
Sharepoint
Tableau
Hubspot
Sector Experience
Business Services
Healthcare
Experience
PEDIATRIX MEDICAL GROUP, INC./MEDNAX, INC.
Corporate Strategy & Development
Associate Vice President, Customer & Market Intelligence
1/2020 - 4/2024
Promoted and entrusted to develop, lead and mentor business intelligence team to support hospital contract sales, sales marketing content, physician practice acquisitions, managed care negotiations, and regional expansion initiatives.
• Led team's efforts to generate and apply market research, market- and payer claims-based data analytics and visualization dashboards, sales marketing content and all aspects of RFP management, with an annual win rate of 30 - 40%, to deliver product output and strategic insights contributing to annual growth revenues of $80 - $100M.
• Analyzed areas of concern, identified and recommended viable solutions, maximizing efficiencies through establishment of standardized intelligence framework with self-serve data visualization tools, reports, models, and templates that enhanced strategic and financial decisions.
• Advised on market strategies and service line capacity models, impacting decisions on new geographies, service lines, partnerships, channels, and business adjacencies. Regarded as SME on sales strategies across organization, leading to mentoring colleagues and other stakeholders on subject matter.
• Selected as SME to share knowledge with diverse task forces including CARES Act reimbursement, No Surprise Act arbitration, and state-wide payer negotiations or contract out-of-network appeals.
• Collaborated with IT to enhance data integrity and establish senior leadership self-serve capabilities, reviewing several platform data visualiz
• Led team's efforts to generate and apply market research, market- and payer claims-based data analytics and visualization dashboards, sales marketing content and all aspects of RFP management, with an annual win rate of 30 - 40%, to deliver product output and strategic insights contributing to annual growth revenues of $80 - $100M.
• Analyzed areas of concern, identified and recommended viable solutions, maximizing efficiencies through establishment of standardized intelligence framework with self-serve data visualization tools, reports, models, and templates that enhanced strategic and financial decisions.
• Advised on market strategies and service line capacity models, impacting decisions on new geographies, service lines, partnerships, channels, and business adjacencies. Regarded as SME on sales strategies across organization, leading to mentoring colleagues and other stakeholders on subject matter.
• Selected as SME to share knowledge with diverse task forces including CARES Act reimbursement, No Surprise Act arbitration, and state-wide payer negotiations or contract out-of-network appeals.
• Collaborated with IT to enhance data integrity and establish senior leadership self-serve capabilities, reviewing several platform data visualiz
PEDIATRIX MEDICAL GROUP, INC./MEDNAX, INC.
Sales
Senior Director, Sales Business Intelligence/Analytics & Enablement
1/2018 - 1/2020
Transitioned aspects of marketing strategy responsibilities from Director post to this new position, enabling more time to focus on expanding growth through 8-person sales team.
• Formalized sales business intelligence and enablement team to integrate sales and marketing for strategy, research, SOPs, regional market assessments and CRM dashboards, resulting in successful organic growth pipeline development. Page 2 of 2
● • Directed contract RFP responses, market research, data analytics and sales training, coaching and enablement resulting in effective regional-based sales market strategies and organic growth.
• Led design and development of secure SharePoint site dedicated to Customer, Market and Sales Intelligence and Enablement, including proprietary RFP archives, templates, sales tools, key stats, and other support resources, which improved sales efforts and shortened proposal turnaround times.
• Formalized sales business intelligence and enablement team to integrate sales and marketing for strategy, research, SOPs, regional market assessments and CRM dashboards, resulting in successful organic growth pipeline development. Page 2 of 2
● • Directed contract RFP responses, market research, data analytics and sales training, coaching and enablement resulting in effective regional-based sales market strategies and organic growth.
• Led design and development of secure SharePoint site dedicated to Customer, Market and Sales Intelligence and Enablement, including proprietary RFP archives, templates, sales tools, key stats, and other support resources, which improved sales efforts and shortened proposal turnaround times.
PEDIATRIX MEDICAL GROUP, INC./MEDNAX, INC.
Marketing
Director, Marketing & Sales Operations
1/2013 - 1/2018
Expanded role to co-lead major shift in company's growth strategy based on knowledge and experience in service expansion across key markets that consistently generated new revenue streams.
• Created and maintained comprehensive customer and market datasets, capturing touchpoints within Total Available Market (TAM) for strategic planning, resulting in more accurate sales projections and targeted strategies.
• Established formal market research function and supported senior leadership in creating sales operations infrastructure, including new CRM, to strategically shift from M&A to robust hospital contract sales and regional expansion, driving business growth.
Director of Marketing (2005 – 2013) Led, mentored and managed team of 12 multi-discipline professionals including marketing managers and specialists, copywriters, front-end developers, and website and graphic designers.
• Orchestrated, implemented and managed 2 rebrand campaigns and 3 new brand launches to reposition company as multi-faceted national medical group and ancillary services provider.
• Created service line campaigns and outreach programs, achieving 4-6% annual growth in select target markets.
• Developed marketing portal for procuring branded items and materials, achieving 50% savings in design and labor costs.
• Served as in-house agency for physician recruitment and clinical services departments, resulting in robust candidate pipelines and positioning as a national provider of clinical education and
• Created and maintained comprehensive customer and market datasets, capturing touchpoints within Total Available Market (TAM) for strategic planning, resulting in more accurate sales projections and targeted strategies.
• Established formal market research function and supported senior leadership in creating sales operations infrastructure, including new CRM, to strategically shift from M&A to robust hospital contract sales and regional expansion, driving business growth.
Director of Marketing (2005 – 2013) Led, mentored and managed team of 12 multi-discipline professionals including marketing managers and specialists, copywriters, front-end developers, and website and graphic designers.
• Orchestrated, implemented and managed 2 rebrand campaigns and 3 new brand launches to reposition company as multi-faceted national medical group and ancillary services provider.
• Created service line campaigns and outreach programs, achieving 4-6% annual growth in select target markets.
• Developed marketing portal for procuring branded items and materials, achieving 50% savings in design and labor costs.
• Served as in-house agency for physician recruitment and clinical services departments, resulting in robust candidate pipelines and positioning as a national provider of clinical education and