Functional Skills
Data Analysis
Project Management
Product Design
Go-to-market Strategy
Market Research
Product Strategy
Strategic Planning
Product Marketing
Marketing Strategy
Communications
Forecasting / Projections
Marketing Analytics
Innovation Management
Value Propositions Development
Software Skills
Canva
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Sector Experience
Business Services
Consumer Goods
Manufacturing
Retail
Languages
German
English
Notable Clients
Isa Traesko
Timex
Experience
Isa-Traesko Group
Product Management / Strategy
Strategic Product & Merchandising Consultant
9/2024 - Present
• Comprehensive market research and trend analysis to align US market-specific merchandising efforts with consumer preferences (Footwear, Accessories, and Bags).
• Provide actionable insights from competitive analysis to increase product placement and a more targeted merchandising strategy for Isa-Traesko's key account in the footwear and accessory category, ALDI.
• Monitor emerging trends & consumer behavior, advising my client on strategic pivots that can lead to new revenue streams.
• Provide actionable insights from competitive analysis to increase product placement and a more targeted merchandising strategy for Isa-Traesko's key account in the footwear and accessory category, ALDI.
• Monitor emerging trends & consumer behavior, advising my client on strategic pivots that can lead to new revenue streams.
TIMEX GROUP
Corporate Strategy & Development
Strategic Product & Brand Consultant
3/2024 - 9/2024
• Appointed by the CEO to lead a deep dive into the women's category; expanded into a cross-functional role supporting both women's and men's categories across product, consumer, and go-to-market strategy. Spearheaded the segmentation and definition of key product franchises, ensuring long-term brand elevation while addressing commercial needs.
• Developed a seasonally updatable competitive blueprint, helping Timex stay ahead in an increasingly competitive market.
• Crafted a multi-season product strategy roadmap rooted in consumer insights (quantitative and qualitative) as well as trends, internal capabilities, and market analysis, ensuring future growth and relevance.
• Embedded the foundational DNA of Timex with modern consumer expectations and
trends to guide product development, storytelling, and merchandising.
• Led strategic thinking for the development of the women's category
• Developed a seasonally updatable competitive blueprint, helping Timex stay ahead in an increasingly competitive market.
• Crafted a multi-season product strategy roadmap rooted in consumer insights (quantitative and qualitative) as well as trends, internal capabilities, and market analysis, ensuring future growth and relevance.
• Embedded the foundational DNA of Timex with modern consumer expectations and
trends to guide product development, storytelling, and merchandising.
• Led strategic thinking for the development of the women's category
The Rockport Group
Corporate Strategy & Development
VP of Women's Product
7/2019 - 8/2023
• Reported to the Brand President of the Rockport Group. Accountable for the vision, ownership, and overall global performance of the women's footwear category. Responsible for creating and delivering a product line strategy and collection that encompassed all elements of the value proposition (product, price, distribution, brand expression, and marketing investment) to maximize the business's potential.
• Team of 6 direct reports (in-house designers, global team of design consultants/studios, and product managers).
• Delivered a consumer-centric, trend & data-informed product vision, Go-To-Market strategy & plan that delivered to company targets and LRP goals. Identified & championed 'big ideas' and stories for the business to rally behind category assortment.
• Collaborated with brand marketing team on creating seasonal marketing stories and bringing those to life through marketing campaigns
• Team of 6 direct reports (in-house designers, global team of design consultants/studios, and product managers).
• Delivered a consumer-centric, trend & data-informed product vision, Go-To-Market strategy & plan that delivered to company targets and LRP goals. Identified & championed 'big ideas' and stories for the business to rally behind category assortment.
• Collaborated with brand marketing team on creating seasonal marketing stories and bringing those to life through marketing campaigns
The Rockport Group
Product Management / Strategy
Sr Director, Global Product Development Women's Footwear
1/2015 - 7/2019
• Streamlined product lifecycle planning for comprehensive merchandising across all products.
• Crafted key seasonal narratives that align consumer insights with brand vision and business goals.
• Facilitated collaboration among merchandising, product, marketing, and sales for effective assortment execution.
• Orchestrated communication between Italian design studios and Boston teams to ensure cohesive development.
• Traveled to Asia several times yearly for product development. Performed international market evaluations to uncover emerging trends and assess competition.
• Crafted key seasonal narratives that align consumer insights with brand vision and business goals.
• Facilitated collaboration among merchandising, product, marketing, and sales for effective assortment execution.
• Orchestrated communication between Italian design studios and Boston teams to ensure cohesive development.
• Traveled to Asia several times yearly for product development. Performed international market evaluations to uncover emerging trends and assess competition.
The Rockport Group
Product Management / Strategy
Director, Global Product Development Women's Footwear
1/2013 - 1/2015
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The Rockport Group
Product Management / Strategy
Sr Product Manager, Product Manager, Associate Product Manager
4/2009 - 1/2013
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Leder und Schuh AG
Product Management / Strategy
Sr Buyer and Merchandising Lead, Kids Footwear
5/2006 - 5/2008
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Leder und Schuh AG
Product Management / Strategy
Buyer Kids Footwear
4/2005 - 5/2006
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