Functional Skills
Innovation Management
Digital Experience Design
Content Strategy
Visual Design
Strategic Planning
Product Strategy
Product Marketing
Outbound Marketing
Marketing Strategy
Growth Marketing
Go-to-market Strategy
Experiential Marketing
Digital Marketing / Advertising
Data Visualization / Reports
Customer Experience
Software Skills
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premier Pro
Adobe XD
Sector Experience
Automotive
Consumer Goods
Financial Services
Healthcare
Technology
Languages
English
Case Study
Case Studies
PlayMGM Launch
Travel & Hospitality
Strategic Planning
Visual Design
Content Strategy
Notable Clients
Coca-Cola
Google
JPMorgan Chase & Co
MGM Resorts
SAP
Experience
MB Narrative
Marketing
Brand Narrator
4/2019 - Present
+ Create narrative-led marketing, branding, and communications for clients including Nestlé Purina, Nationwide Insurance, Uber, Coca-Cola, L'Oréal, PwC, and U.S. Army.
+ Specialize in crafting simple, sticky stories for complex offerings and new initiatives, and shaping these into high-impact creative content that drives sales and inspires organizations.
+ Recent collaborations include brand experiences driving 10x deals (Google Cloud), executive presentations (Yum! Brands, JPMorgan Chase), and creative content development (EY, SAP).
+ Specialize in crafting simple, sticky stories for complex offerings and new initiatives, and shaping these into high-impact creative content that drives sales and inspires organizations.
+ Recent collaborations include brand experiences driving 10x deals (Google Cloud), executive presentations (Yum! Brands, JPMorgan Chase), and creative content development (EY, SAP).
SciFutures
Management Consulting
VP, Executive Creative Director
6/2015 - 3/2019
+ Led creative concepting and design for this global innovation agency, helping Fortune 500s envision and tell bold new stories.
+ Developed breakthrough content and experiences for clients including Clorox, AB InBev, General Mills, Samsung, Intel, Walmart, Warner Bros., Showtime, Honda, and even NATO.
+ Delivered projects that earned over 15M+ engagements (VMWare), drove $100M+ of business (Visa), and underpinned the launch of new products (Coca-Cola).
+ Developed breakthrough content and experiences for clients including Clorox, AB InBev, General Mills, Samsung, Intel, Walmart, Warner Bros., Showtime, Honda, and even NATO.
+ Delivered projects that earned over 15M+ engagements (VMWare), drove $100M+ of business (Visa), and underpinned the launch of new products (Coca-Cola).
Ignition Creative
Marketing
Senior Director, Creative Strategy
8/2013 - 1/2015
+ Drove creative strategy and positioning for the launch of MGM Resorts' PlayMGM app (now BetMGM, generating $2B+ in revenue).
+ Headed strategic rebrand of Cirque du Soleil's $30M KA production in Las Vegas.
+ Oversaw pitch decks and brand creative for multiple key clients, including Capital One, OWN Network, and Universal Pictures.
+ Headed strategic rebrand of Cirque du Soleil's $30M KA production in Las Vegas.
+ Oversaw pitch decks and brand creative for multiple key clients, including Capital One, OWN Network, and Universal Pictures.
icon group (WPP)
Marketing
Director, Strategy
8/2008 - 4/2012
+ Head of strategy for the lead mobile shop in the WPP family — directing integration and activations, and generating over $40M in revenue.
+ Concepted and developed the IoT launch strategy for P&G's Oral-B brand, driving a $25M R&D / content budget.
+ Partnered with agencies including VMLY&R, Wunderman, and Ogilvy to create solutions for a roster of clients that counted Microsoft, Colgate, Ford, and T-Mobile.
+ Concepted and developed the IoT launch strategy for P&G's Oral-B brand, driving a $25M R&D / content budget.
+ Partnered with agencies including VMLY&R, Wunderman, and Ogilvy to create solutions for a roster of clients that counted Microsoft, Colgate, Ford, and T-Mobile.