Functional Skills
Strategic Planning
Business Development
Market Research
Market Penetration
Marketing Operations
Customer Relationship Management
Sales Enablement
Product Marketing
Revenue Growth
Operations Management
Leadership Development
Content Strategy
Sales and Operations Planning (S&OP)
Communications
Marketing Analytics
Software Skills
Google Analytics
Google Docs
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Microsoft Visio
OpenAI
Outlook
Qualtrics
Salesforce
Marketo
Mailchimp
Sector Experience
Business Services
Consumer Goods
Healthcare
Manufacturing
Social & Public Sector
Notable Clients
One Love Yoga
Salons by JC
SPR Therapeutics
Experience
INNOVISION MARKETING SOLUTIONS
Marketing
Owner, Principal Strategist
7/2023 - Present
Advise on business strategy development, go-to-market planning, market research, and marketing communications execution to drive increased revenue growth and improve market penetration in various industries.
Nonin Medical
Marketing
Director of Marketing
8/2022 - 6/2023
Global manufacturer, distributor, and marketer of Class II medical devices, generating $100MM+ in annual revenue.
Director of Marketing 8/2022-6/2023
Promoted to the Director role to lead global product marketing and define strategic direction for a $2.3B Pulse Oximetry market. Directed the GTM strategies and planning enhancements across multiple healthcare verticals (Respiratory, Sleep, Remote Monitoring). Managed the enterprise portfolio including 30+ product lines.
• Drove double-digit growth for key product categories through product positioning improvements, message development, competitive analysis, sales enablement, programs and partnerships, and targeted campaigns.
• Spearheaded strategic planning and led team to develop market segmentation strategies and customer personas, boosting sales in key verticals.
Director of Marketing 8/2022-6/2023
Promoted to the Director role to lead global product marketing and define strategic direction for a $2.3B Pulse Oximetry market. Directed the GTM strategies and planning enhancements across multiple healthcare verticals (Respiratory, Sleep, Remote Monitoring). Managed the enterprise portfolio including 30+ product lines.
• Drove double-digit growth for key product categories through product positioning improvements, message development, competitive analysis, sales enablement, programs and partnerships, and targeted campaigns.
• Spearheaded strategic planning and led team to develop market segmentation strategies and customer personas, boosting sales in key verticals.
Nonin Medical
Marketing
Sr. Group Downstream Marketing Manager
11/2020 - 7/2022
• Established a new lead optimization process to drive 3X sales conversion of online leads through change management, implementation of best practices and new KPIs/metrics reporting.
• Championed Healthcare Equity Campaign, a DEI and brand-shaping initiative highlighting racial disparities in healthcare. Positioned the
• Championed Healthcare Equity Campaign, a DEI and brand-shaping initiative highlighting racial disparities in healthcare. Positioned the
Starkey Hearing Technologies
Marketing
Senior Manager of Brand Marketing | Group Product Marketing Manager
1/2016 - 5/2019
Global manufacturer, distributor, and retailer of Class II medical devices. U.S. market share leader; $800MM in annual revenue.
Senior Manager of Brand Marketing Group Product Marketing Manager
Directed upstream and downstream marketing operations for an $800M enterprise portfolio and managed the most transformative global launch to date.
• Created a $3M GTM plan and global campaigns exceeding revenue targets by 18%. Transformed efforts with physician (B2B) and patient (DTC) outreach, public relations, launch events, tradeshows, training events, paid media, websites, social media, email marketing, and more.
• Developed product messaging and launched comprehensive healthcare marketing campaigns, utilizing CRM systems and data-driven insights to optimize performance.
• Fostered a high-performing marketing team of six by establishing clear marketing objectives, mentoring, and coaching. Established key processes to improve cross-functional collaboration across product management, sal
Senior Manager of Brand Marketing Group Product Marketing Manager
Directed upstream and downstream marketing operations for an $800M enterprise portfolio and managed the most transformative global launch to date.
• Created a $3M GTM plan and global campaigns exceeding revenue targets by 18%. Transformed efforts with physician (B2B) and patient (DTC) outreach, public relations, launch events, tradeshows, training events, paid media, websites, social media, email marketing, and more.
• Developed product messaging and launched comprehensive healthcare marketing campaigns, utilizing CRM systems and data-driven insights to optimize performance.
• Fostered a high-performing marketing team of six by establishing clear marketing objectives, mentoring, and coaching. Established key processes to improve cross-functional collaboration across product management, sal
UMC, Inc.
Marketing
Director of Sales & Marketing
8/2012 - 5/2015
Premier precision manufacturer primarily serving medical device companies in the spine and orthopedic markets.
Director of Sales & Marketing
Led the sales and marketing operations, with a focus on B2B healthcare clients, driving market penetration and expanding product offerings in highly regulated verticals.
• Senior leadership team member accountable for P&L, strategic planning, marketing, communications, business development, cross-functional leadership and management of seven staff.
• Surpassed revenue goal by 21% and profitability targets annually by developing a new sales process, highly differentiated value propositions, targeted campaigns, and process improvements.
• Defined new brand identity and elevated reputation through sales enablement tools, content strategies, digital campaigns, advertising, public relations, event-based promotions, and community building.
• Executed B2B marketing initiatives that capitalized on market trends and competitive gaps to position the c
Director of Sales & Marketing
Led the sales and marketing operations, with a focus on B2B healthcare clients, driving market penetration and expanding product offerings in highly regulated verticals.
• Senior leadership team member accountable for P&L, strategic planning, marketing, communications, business development, cross-functional leadership and management of seven staff.
• Surpassed revenue goal by 21% and profitability targets annually by developing a new sales process, highly differentiated value propositions, targeted campaigns, and process improvements.
• Defined new brand identity and elevated reputation through sales enablement tools, content strategies, digital campaigns, advertising, public relations, event-based promotions, and community building.
• Executed B2B marketing initiatives that capitalized on market trends and competitive gaps to position the c
Jostens
Marketing
Senior Marketing Manager
1/2003 - 4/2012
Manufacturer, distributor, and retailer of personalized keepsake memorabilia; $750MM in annual revenue. Oversaw all marketing operations for the professional, college and high school sports markets including product development, product management, marketing communications, and branding.