Functional Skills
Strategic Planning
Go-to-market Strategy
Product Design
Marketing Automation
Growth Marketing
Product Marketing
Marketing Strategy
Software Skills
Canva
Figma
Hubspot
Google Analytics
Typeform
Zapier
Adobe Creative Cloud
OpenAI
Sector Experience
Business Services
Healthcare
Technology
Experience
Awestruck Labs
Marketing
Fractional Chief Marketing Officer and GTM Consultant
7/2020 - Present
• Embedded generative AI and intelligent automation into copywriting, creative production, lifecycle marketing, and internal workflows.
• Deployed client GPT-powered automation/AI agents to cut CS response time by 50%+
• Drove positioning, messaging, pricing alignment, channel strategy, and full-funnel execution within multiple brands for a holding company client.
• Implemented GEO (Generative Engine Optimization) strategy to align content development with business critical revenue drivers, increasing efficiency and conversion.
• Built automated B2B lead generation engines using buyer intent data, CRM integrations, and sales enablement tools to drive pipeline quality and velocity.
• Upskilled and scaled internal teams (1 to 20+ members) and rebuilt marketing infrastructure around AI-native workflows.
• Deployed client GPT-powered automation/AI agents to cut CS response time by 50%+
• Drove positioning, messaging, pricing alignment, channel strategy, and full-funnel execution within multiple brands for a holding company client.
• Implemented GEO (Generative Engine Optimization) strategy to align content development with business critical revenue drivers, increasing efficiency and conversion.
• Built automated B2B lead generation engines using buyer intent data, CRM integrations, and sales enablement tools to drive pipeline quality and velocity.
• Upskilled and scaled internal teams (1 to 20+ members) and rebuilt marketing infrastructure around AI-native workflows.
MavenIndex
Start-Up
Co-Founder
7/2020 - 4/2021
• Raised $500K seed round for on-demand consumer research platform.
• Launched brand, product, and GTM campaigns resulting in 3,000 waitlist signups and 1,200 active users in 90 days.
• Launched brand, product, and GTM campaigns resulting in 3,000 waitlist signups and 1,200 active users in 90 days.
ConsenSys Health
Marketing
Chief Marketing Officer
1/2020 - 7/2020
• Led GTM launch for blockchain + federated AI platform.
• Spearheaded the first blockchain-based COVID-19 hackathon, judged by Ethereum co-founders and C-level federal agency leaders, establishing early market credibility and institutional partnerships.
• Spearheaded the first blockchain-based COVID-19 hackathon, judged by Ethereum co-founders and C-level federal agency leaders, establishing early market credibility and institutional partnerships.
Cambia Health Solutions
Corporate Strategy & Development
Director of Innovation
2/2014 - 10/2019
• Managed co-innovation relationships for product and marketing initiatives with Amazon, Walmart, Mastercard, and Visa.
• Built and launched ML-powered consumer financial tools with automated billing analysis, and reimbursement platforms.
• Created and scaled MedSavvy.com with 1,000+ initial users and secured employer channel adoption.
• Increased the employees' perception of the company as innovative from 14% to 37% through events, contests, workshops, and marketing campaigns.
• Built and launched ML-powered consumer financial tools with automated billing analysis, and reimbursement platforms.
• Created and scaled MedSavvy.com with 1,000+ initial users and secured employer channel adoption.
• Increased the employees' perception of the company as innovative from 14% to 37% through events, contests, workshops, and marketing campaigns.
ExxonMobil (Lubricants Global Marketing) and Personal.com
Marketing
Freelance Digital Consultant
2/2012 - 1/2014
• Managed global UX and analytics launches, including Mobil 1 consumer platforms and V1 Marketplace design for Personal
• Developed business requirements, evaluated vendors, and managed implementation plan and campaign execution for marketing technologies including web analytics, first ExxonMobil online B2B customer community, and Personal's automated user engagement program.
• Developed business requirements, evaluated vendors, and managed implementation plan and campaign execution for marketing technologies including web analytics, first ExxonMobil online B2B customer community, and Personal's automated user engagement program.
Thompson Media Group
Marketing
VP of Marketing and Sales
5/2010 - 2/2012
• Drove double-digit growth through integrated digital strategy, SEO/SEM, and relaunches (transformed BioWorld into a digital product, leading to sale to Reuters).
The Performance Institute
Marketing
VP of Marketing and Sales
2/2005 - 5/2010
• Scaled B2B events engine (400+ events/year), driving EBITDA gains and acquisition by Thompson.