Functional Skills
Business Analysis
Business Development
Business Operations
Change Management / Org Design
Commercial Strategy
Corporate Finance
Customer Experience
Data Analysis
Data Strategy
Market Research
Organizational Design
Post-Merger Integration
Strategy Development
Geographic Market Entry
Scenario Planning
Sector Experience
Consumer Goods
Retail
Travel & Hospitality
Languages
French
Notable Clients
Abercrombie & Fitch
Hertz Global Holdings
L'Oreal
Loblaw
Michael Kors
Experience
Shiseido Americas - Drunk Elephant
Marketing
Executive Director, International Marketing & Business Development
7/2022 - 7/2025
Led Drunk Elephant International Marketing for the EMEA and Americas regions with the objective of driving long-term profitable growth and increasing brand awareness, while ensuring consistent brand expression globally.
• Created 3-year innovation calendar and model to analyze launch sizing and mix of business.
• Developed data-driven strategy for underpenetrated Sun category.
• Launched annual global pricing review process, balancing product margin with competitive price positioning.
• Revamped VM planos and in-store messaging to improve customer navigation and emphasize clinical efficacy.
• Identified and assessed new market entry and distribution expansion opportunities in partnership with regional teams. Oversaw on-time launch of 5 new markets, 9 retailers, and 4 DTC sites, resulting in $65M in incremental business.
• Achieved 60% sales growth and 15% increase in aided awareness for top EU markets over two years through strong global & region-specific 360 campaigns
• Ensured regionally relevant and compliant innovation in partnership with Global Marketing; managed resolution of regulatory and operational issues with cross-functional teams.
• Prepared key presentations including regional & global leadership updates, annual global conference and workshops, budget guidelines, and retailer meetings.
• Created 3-year innovation calendar and model to analyze launch sizing and mix of business.
• Developed data-driven strategy for underpenetrated Sun category.
• Launched annual global pricing review process, balancing product margin with competitive price positioning.
• Revamped VM planos and in-store messaging to improve customer navigation and emphasize clinical efficacy.
• Identified and assessed new market entry and distribution expansion opportunities in partnership with regional teams. Oversaw on-time launch of 5 new markets, 9 retailers, and 4 DTC sites, resulting in $65M in incremental business.
• Achieved 60% sales growth and 15% increase in aided awareness for top EU markets over two years through strong global & region-specific 360 campaigns
• Ensured regionally relevant and compliant innovation in partnership with Global Marketing; managed resolution of regulatory and operational issues with cross-functional teams.
• Prepared key presentations including regional & global leadership updates, annual global conference and workshops, budget guidelines, and retailer meetings.
Shiseido
Corporate Strategy & Development
Executive Director, Strategy & Value Creation
9/2016 - 6/2022
Led corporate-wide and brand-specific transformation programs to drive growth and improve profitability. Managed projects end-to-end including business analysis, market research, problem solving, stakeholder alignment, and execution.
• Led the operating model and organizational design for US marketing and sales functions across all brands
• For the divestiture of bareMinerals, Buxom, and Laura Mercier, partnered with cross-functional leaders across HR, IT, Finance, Ops and regions to define and negotiate TSA with Buyer to ensure a smooth transition and Day 1 readiness.
• For bareMinerals, developed strategy to restructure retail store portfolio; supported landlord negotiations to exit 100 stores and partnered with HR and Retail Ops to execute store closures.
• For Cle de Peau, developed a growth strategy to double revenue in the US in 5 years through new product and distribution opportunities.
• Led scenario planning during time periods of high uncertainty (mass retail closures, Covid-19) to identify risks, mitigation actions, and new revenue opportunities.
• Led the operating model and organizational design for US marketing and sales functions across all brands
• For the divestiture of bareMinerals, Buxom, and Laura Mercier, partnered with cross-functional leaders across HR, IT, Finance, Ops and regions to define and negotiate TSA with Buyer to ensure a smooth transition and Day 1 readiness.
• For bareMinerals, developed strategy to restructure retail store portfolio; supported landlord negotiations to exit 100 stores and partnered with HR and Retail Ops to execute store closures.
• For Cle de Peau, developed a growth strategy to double revenue in the US in 5 years through new product and distribution opportunities.
• Led scenario planning during time periods of high uncertainty (mass retail closures, Covid-19) to identify risks, mitigation actions, and new revenue opportunities.
Kearney
Management Consulting
Manager, Consumer & Retail
9/2007 - 9/2016
Delivered significant business impact for retail and consumer goods clients, across organizational design, operational improvements, and commercial effectiveness.
• For the post-merger integration of a multi-banner grocery retailer, designed operating model, organization structure, and key processes; identified $50M in synergies while protecting banner-specific customer value propositions.
• For the post-merger integration of two global travel companies, identified $20M in cost savings opportunity through organizational restructuring and optimized asset utilization.
• For a Global Luxury Beauty group, developed salesforce productivity baseline and identified opportunities to optimize Beauty Advisor staffing and improve hiring, training, and performance management.
• For a US Beauty Wholesaler struggling with out-of-stocks and unproductive inventory, developed a statistical model to optimize store & DC inventory and identified a 20% cost reduction opportunity.
• For a fast-growing Global Fashion brand, projected required distribution center capacity and identified optimal locations to support future growth across categories and channels.
• For a Global Specialty Apparel Retailer, led strategic sourcing of the Store Supplies category, delivering 10% savings through SKU rationalization and mega vendor negotiations.
• Faculty for "SKRIPT" training on structuring effective communications.
• For the post-merger integration of a multi-banner grocery retailer, designed operating model, organization structure, and key processes; identified $50M in synergies while protecting banner-specific customer value propositions.
• For the post-merger integration of two global travel companies, identified $20M in cost savings opportunity through organizational restructuring and optimized asset utilization.
• For a Global Luxury Beauty group, developed salesforce productivity baseline and identified opportunities to optimize Beauty Advisor staffing and improve hiring, training, and performance management.
• For a US Beauty Wholesaler struggling with out-of-stocks and unproductive inventory, developed a statistical model to optimize store & DC inventory and identified a 20% cost reduction opportunity.
• For a fast-growing Global Fashion brand, projected required distribution center capacity and identified optimal locations to support future growth across categories and channels.
• For a Global Specialty Apparel Retailer, led strategic sourcing of the Store Supplies category, delivering 10% savings through SKU rationalization and mega vendor negotiations.
• Faculty for "SKRIPT" training on structuring effective communications.