Functional Skills
Corporate Finance
Investment Banking
Market Research
Financial Modeling
Strategic Planning
IT Asset Management
Data Modeling
Commercial Due Diligence
Venture Capital Investing
Private Equity Investing
Real Estate Investing
Supply Chain Integration
Marketing Analytics
Financial Planning & Analysis (FP&A)
Innovation Management
Sector Experience
Agriculture
Business Services
Consumer Goods
Financial Services
Technology
Languages
Arabic
French
English
Experience
Instaval
Start-Up
Founder
1/2019 - Present
Founded and launched InstaVal, a data driven platform that assists founders with investment readiness and investor reporting, while aiding investors with portfolio management and monitoring. As an alumnus of the DIFC Fintech Accelerator, I bootstrapped the firm, built the product, hired the team and secured funding. The platform has supported over 2,000 founders in reaching investment readiness status.
In 5 Innovation Center
Other
Business Mentor
1/2015 - Present
Counseling a diverse cohort of startup founders, providing insights on business strategy, financial best practices, and effective go-to-market strategies to ensure a solid foundation for their ventures.
Misk Launchpad
Other
Mentor
1/2023 - Present
Steering early-stage entrepreneurs through the complexities of transforming innovative ideas into market-ready businesses, with an emphasis on strategic planning and investment preparation.
Uqudo
Corporate Strategy & Development
Venture Partner
2/2022 - 12/2022
Managed strategy, finance, product, operations, and growth for a digital KYC/KYB identity verification SaaS platform. Implemented the EOS framework to enhance strategy, governance and performance. Hired key talent, built processes, systems, and tools to establish traction, and positioned the company to scale across MEA.
Upside Capital
Management Consulting
Founder & Managing Partner
1/2010 - 1/2019
Founded and grew Upside Capital into a respected M&A advisory boutique, overseeing $500M+ in transactions across sectors and regions. Led a dedicated team and digitized core deal processes. Advised corporates and investment managers on capital structuring, financial restructurings, and listing strategies, including feasibility assessments and market positioning. Delivered strategic mandates for holding companies and family-owned groups.
CDG Capital Private Equity
Finance
Investment Director
1/2008 - 1/2010
Led execution of equity growth investments targeting mature companies with monetization potential via trade exits or capital markets. Oversaw deal sourcing, diligence, investment structuring, and IC preparation. Helped portfolio companies scale and align with capital deployment objectives. Contributed to fund governance setup, including investment policy, value creation levers, and reporting standards.
BMCE Capital
Finance
Associate - Structured Finance
1/2005 - 1/2008
Structured and arranged financing for diverse corporate and project finance transactions in the West African market. Developed innovative funding strategies for sectors including real estate, healthcare, and industrial processing. Managed financial modeling, debt structuring, and capital raising to support strategic investments. Played a pivotal role in advising a major edible oil processor on restructuring and funding, as well as supporting capital-intensive infrastructure projects.
Upline Securities
Finance
Equity Analyst
1/2004 - 1/2005
Conducted in-depth equity research on publicly listed companies on the Casablanca Stock Exchange. Developed valuation models and prepared detailed investment recommendations. Played a key role in the $400M IPO roadshow for a major Moroccan bank, advising on valuation strategies and engaging with global investors.
The Gillette Company
Operations
Supply Chain Lead
1/2001 - 1/2002
Managed the supply chain for North African markets, leading significant improvements in forecast accuracy and inventory management.
International Financial Services
Sales
Currency Trader, International Financial Services
1/1999 - 1/2000
Traded major currencies in a leveraged forex market, developed a portfolio of high-end private investors, and implemented strategic leverage techniques.