Functional Skills
Strategic Planning
User Research
Content Strategy
User Experience Design (UX)
Brand Strategy
Change Management / Org Design
Content Marketing
Communications
Leadership Development
Learning & Development
Organization Development
Organizational Design
Organizational Culture
Organizational Strategy
Organizational Leadership
Sector Experience
Business Services
Consumer Goods
Media & Entertainment
Technology
Case Study
Case Studies
Culture and Strategy Sprint for a Non-Profit
Social & Public Sector
Strategy Development
Organizational Culture
Organization Development
Error Reduction & Customer Engagement Through Branded Content Innovation
Consumer Goods
Brand Strategy
Process Design / Re-engineering
Project Management
Crisis Communications and Community Engagement for Major Product Relaunch
Technology
Crisis Management
Change Management / Org Design
Voice of the Customer
Experience
Nachtrieb & Partners | Remote
Corporate Strategy & Development
Organizational Development Consultant & Graduate Student
1/2020 - Present
Operated independently as a consultant to nonprofits and startups while completing an advanced degree in organizational development and maintaining full-time parenting responsibilities.
• Nonprofit Strategic Transformation: Led comprehensive SOAR analysis for Bay Area nonprofit organization, conducting stakeholder interviews and facilitating workshops that resulted in six strategic recommendations to expand community impact
• Startup Advisory: Consulted food tech and meal-kit companies on brand communications, product strategy, and talent acquisition
• Academic Excellence: Graduated with 4.0 GPA while applying OD, leadership, creativity, and inclusion frameworks to real-world consulting work with nonprofits
• Nonprofit Strategic Transformation: Led comprehensive SOAR analysis for Bay Area nonprofit organization, conducting stakeholder interviews and facilitating workshops that resulted in six strategic recommendations to expand community impact
• Startup Advisory: Consulted food tech and meal-kit companies on brand communications, product strategy, and talent acquisition
• Academic Excellence: Graduated with 4.0 GPA while applying OD, leadership, creativity, and inclusion frameworks to real-world consulting work with nonprofits
Sun Basket
Start-Up
Co-Founder & Head of Brand, Content & Operations
1/2013 - 1/2020
Built and led Sun Basket's brand, content, and organizational systems from inception through rapid scaling, helping the company grow from a Post-it to a nationwide category leader.
● • Team Leadership: Recruited, developed, and managed 25-person content and creative team across multiple disciplines
• Content Production: Oversaw creation of 1,800+ original recipes and 600+ branded articles, establishing Sun Basket as category thought leader
• Operational Innovation: Launched "The Sun Times" customer magazine (2.5M annual circulation), reducing packaging errors from 4.5% to 0.05% and enhancing customer education
• Strategic Initiatives: Led real estate expansion planning and company-wide crisis communications during critical growth phases
• Customer Research: Conducted extensive in-home user research to inform UX design and product development decisions
• Fundraising Support: Contributed to $4.3M seed funding round through strategic celebrity advisor partnerships and brand positioning
● • Team Leadership: Recruited, developed, and managed 25-person content and creative team across multiple disciplines
• Content Production: Oversaw creation of 1,800+ original recipes and 600+ branded articles, establishing Sun Basket as category thought leader
• Operational Innovation: Launched "The Sun Times" customer magazine (2.5M annual circulation), reducing packaging errors from 4.5% to 0.05% and enhancing customer education
• Strategic Initiatives: Led real estate expansion planning and company-wide crisis communications during critical growth phases
• Customer Research: Conducted extensive in-home user research to inform UX design and product development decisions
• Fundraising Support: Contributed to $4.3M seed funding round through strategic celebrity advisor partnerships and brand positioning
YD Industries
Media & Communications
Writer, Producer & Innovation Facilitator
1/2012 - 1/2013
Developed and delivered innovative corporate training programs using theatrical performance and "serious play" methodologies.
• Program Design: Created satirical innovation seminars that taught real brainstorming and ideation techniques through engaging, memorable experiences
• Industry Recognition: Featured in Forbes for pioneering application of performance-based learning in corporate innovation training
● Director of Creative Content, Communications & Community
• Program Design: Created satirical innovation seminars that taught real brainstorming and ideation techniques through engaging, memorable experiences
• Industry Recognition: Featured in Forbes for pioneering application of performance-based learning in corporate innovation training
● Director of Creative Content, Communications & Community
AVOS Systems (YouTube Founders)
Marketing
Director of Creative Content & Community
1/2011 - 1/2012
Led content strategy and community development for high-profile product relaunches under YouTube founders' leadership.
• Content Operations: Built and managed dual content teams, producing 3,000+ seed articles and collections for platform demos and launches
• Community Management: Developed user communication strategies, email campaigns, and customer support channels for del.icio.us relaunch and zeen.com launch
● Director of Creative Content & Community
• Content Operations: Built and managed dual content teams, producing 3,000+ seed articles and collections for platform demos and launches
• Community Management: Developed user communication strategies, email campaigns, and customer support channels for del.icio.us relaunch and zeen.com launch
● Director of Creative Content & Community
RustedFork Media
Media & Communications
Writer, Director & Producer
1/1999 - 1/2011
Founded and operated media production company serving Fortune 500 clients, major broadcast networks, and indie filmmaking projects.
• Client Portfolio: Delivered media solutions for Monsanto, Amgen, Kraft, HP, and other enterprise clients
• Broadcast Production: Produced content for CBS, Discovery Channel, and Viacom networks
• Feature Film: Wrote and directed feature film "Welcome Space Brothers"
• Client Portfolio: Delivered media solutions for Monsanto, Amgen, Kraft, HP, and other enterprise clients
• Broadcast Production: Produced content for CBS, Discovery Channel, and Viacom networks
• Feature Film: Wrote and directed feature film "Welcome Space Brothers"
Zannel
Marketing
Director of Creative Content & Community
1/2006 - 1/2009
Directed community growth and content strategy for pioneering microblogging platform during explosive user acquisition period.
• Community Scaling: Built engaged user community from launch to 1 M+ active users through strategic content programming and moderation
• Enterprise Content: Produced branded content campaigns for major clients including Warner Bros. and Democratic National Committee
• Operations Development: Designed and implemented offshore content moderation systems and team management processes
• Community Scaling: Built engaged user community from launch to 1 M+ active users through strategic content programming and moderation
• Enterprise Content: Produced branded content campaigns for major clients including Warner Bros. and Democratic National Committee
• Operations Development: Designed and implemented offshore content moderation systems and team management processes