Functional Skills
Budgeting
Business Development
Business Intelligence
Customer Relationship Management
Go-to-market Strategy
Market Penetration
Operational Efficiency
Revenue Growth
Sales Enablement
Sales Forecasting
Sales Operations
Sales Strategy
Sales Force Effectiveness
Sales Training
Customer Experience
Software Skills
PowerBI
Salesforce
SQL
Tableau
Hubspot
Sector Experience
Business Services
Financial Services
Technology
Languages
Arabic
English
French
German
Countries Worked In
CA FR DE HK IE IT MA CH AE GB USCase Study
Case Studies
GTM (Go-to-Market) Strategy Optimisation (B2B SaaS Series B)
Technology
Sales Strategy
Marketing Strategy
Operational Transformation
Revenue Operations Excellence (FinTech Scale-Up)
Financial Services
Sales Operations
Sales Forecasting
Revenue Growth
Financial Modelling & Compensation Plan Design (Software Vendor)
Technology
Budgeting
Compensation Design
Sales Force Effectiveness
Sales Transformation & Enablement Excellence (Enterprise SaaS)
Technology
Sales Strategy
Sales Force Effectiveness
Sales Enablement
Customer Experience Management (CXM) & Retention (Financial Services)
Financial Services
Customer Experience
Customer Analytics
Customer Relationship Management
Post-Merger Integration - GTM and RevOps
Technology
Post-Merger Integration
Go-to-market Strategy
Sales Operations
Big 3 Consulting (MBB)
Top Consulting Firms
Experience
Corpridge Ltd.
Management Consulting
Partner | Senior Consultant – Revenue Growth Strategy and Operations
5/2020 - Present
As a Partner at Corpridge, I advise PE-backed SaaS, FinTech and Financial Services organisations on growth acceleration, commercial integration and operational transformation. My focus is on aligning strategy with execution, bridging revenue design, GTM optimisation, and sales transformation to drive scalable growth.
1. M&A Integration & GTM Optimisation: Led post-acquisition commercial integration programmes, harmonising GTM models, pricing structures and sales operations to capture revenue synergies and accelerate value creation. Designed and executed ICP segmentation, value messaging and market positioning frameworks to enhance GTM effectiveness.
2. AI-Driven Revenue Operations & Commercial Excellence: Built and optimised AI-powered RevOps frameworks encompassing pipeline management, forecasting, CRM optimisation, pricing and deal desk governance. Developed multi-year sales capacity and budgeting models aligned with GTM and growth strategies.
3. Sales Enablement, CXM & CCM Transformation: Delivered enterprise-level CXM and CCM transformation initiatives, integrating omni-channel customer engagement, personalisation and automation across the customer journey. Implemented AI-driven enablement programmes to elevate sales productivity, retention and customer lifetime value.
4. Technology & Data Integration Leadership: Oversaw tech-stack optimisation and data migration across ERPs, Salesforce, HubSpot, Power BI and Xactly ecosystems to enable operational scalability.
1. M&A Integration & GTM Optimisation: Led post-acquisition commercial integration programmes, harmonising GTM models, pricing structures and sales operations to capture revenue synergies and accelerate value creation. Designed and executed ICP segmentation, value messaging and market positioning frameworks to enhance GTM effectiveness.
2. AI-Driven Revenue Operations & Commercial Excellence: Built and optimised AI-powered RevOps frameworks encompassing pipeline management, forecasting, CRM optimisation, pricing and deal desk governance. Developed multi-year sales capacity and budgeting models aligned with GTM and growth strategies.
3. Sales Enablement, CXM & CCM Transformation: Delivered enterprise-level CXM and CCM transformation initiatives, integrating omni-channel customer engagement, personalisation and automation across the customer journey. Implemented AI-driven enablement programmes to elevate sales productivity, retention and customer lifetime value.
4. Technology & Data Integration Leadership: Oversaw tech-stack optimisation and data migration across ERPs, Salesforce, HubSpot, Power BI and Xactly ecosystems to enable operational scalability.
Quadient
Operations
Sr. Director Global Revenue Operations & Business Performance
1/2022 - 4/2024
Led global revenue operations and commercial performance for Quadient’s ICA division (AP, AR & CXM Automation), overseeing the design and optimisation of GTM strategies, CXM/CCM transformation programmes and RevOps enablement across multiple markets.
1. GTM Tech Stack & Commercial Integration: Directed the design and deployment of the GTM technology stack (Salesforce, Gong, CPQ, Power BI), ensuring seamless integration and measurable uplift in sales velocity, conversion rates and forecasting accuracy.
2. CXM & CCM Strategy Execution: Spearheaded customer journey transformation initiatives, unifying sales, marketing and service workflows to deliver cohesive, data-driven customer experiences. Automated personalised communication at scale to improve engagement and retention.
3. Strategic Growth & Leadership Alignment: Partnered with the C-suite and regional leaders to align revenue goals with GTM, CXM and enablement strategies. Drove the creation of performance frameworks and dashboards to enhance visibility, accountability and decision-making across business units.
4. Sales Transformation & Cross-Functional Alignment: Unified global sales, marketing and customer success functions to improve collaboration, productivity, and customer-centric execution across all revenue touchpoints.
1. GTM Tech Stack & Commercial Integration: Directed the design and deployment of the GTM technology stack (Salesforce, Gong, CPQ, Power BI), ensuring seamless integration and measurable uplift in sales velocity, conversion rates and forecasting accuracy.
2. CXM & CCM Strategy Execution: Spearheaded customer journey transformation initiatives, unifying sales, marketing and service workflows to deliver cohesive, data-driven customer experiences. Automated personalised communication at scale to improve engagement and retention.
3. Strategic Growth & Leadership Alignment: Partnered with the C-suite and regional leaders to align revenue goals with GTM, CXM and enablement strategies. Drove the creation of performance frameworks and dashboards to enhance visibility, accountability and decision-making across business units.
4. Sales Transformation & Cross-Functional Alignment: Unified global sales, marketing and customer success functions to improve collaboration, productivity, and customer-centric execution across all revenue touchpoints.
Tungsten Network Plc (Fintech, SaaS)
Operations
Global Director Sales Operations and Enablement
11/2018 - 5/2020
Directed global sales operations and enablement functions during a period of digital transformation and commercial repositioning. Focused on revenue scalability, GTM optimisation, and system integration to enhance global sales performance.
1. GTM & Sales Operations Leadership: Designed and executed end-to-end GTM operations, integrating CRM, forecasting and analytics processes to improve accuracy and sales alignment across regions.
2. Sales Enablement & Performance Frameworks: Developed sales playbooks, training programmes and performance dashboards to standardise execution, enhance pipeline visibility and drive accountability.
3. Data-Driven Growth Enablement: Established reporting and analytics frameworks linking sales metrics with strategic growth objectives, enabling data-informed decision-making and predictable revenue growth.
1. GTM & Sales Operations Leadership: Designed and executed end-to-end GTM operations, integrating CRM, forecasting and analytics processes to improve accuracy and sales alignment across regions.
2. Sales Enablement & Performance Frameworks: Developed sales playbooks, training programmes and performance dashboards to standardise execution, enhance pipeline visibility and drive accountability.
3. Data-Driven Growth Enablement: Established reporting and analytics frameworks linking sales metrics with strategic growth objectives, enabling data-informed decision-making and predictable revenue growth.
Boston Consulting Group
Management Consulting
Senior Consultant Strategy Operations
9/2012 - 9/2018
Served as a Strategy & Operations Consultant within BCG’s Financial Services and Technology practice, leading growth, GTM and sales strategy engagements for multinational PE-backed SaaS and FinTech clients.
1. Growth & Market Expansion Strategy: Designed and executed data-driven growth strategies to identify new market opportunities, scale existing business lines and expand client portfolios.
2. PMI, GTM Design & Execution: Developed go-to-market frameworks integrating product, pricing and channel strategies to achieve market penetration and competitive advantage.
3. Sales Transformation: Advised executive teams on sales structure optimisation, performance management and RevOps maturity, improving conversion rates, win ratios and sales effectiveness across complex organisations.
1. Growth & Market Expansion Strategy: Designed and executed data-driven growth strategies to identify new market opportunities, scale existing business lines and expand client portfolios.
2. PMI, GTM Design & Execution: Developed go-to-market frameworks integrating product, pricing and channel strategies to achieve market penetration and competitive advantage.
3. Sales Transformation: Advised executive teams on sales structure optimisation, performance management and RevOps maturity, improving conversion rates, win ratios and sales effectiveness across complex organisations.
Bronzeoak Group Ltd.
Finance
Managing Director | Finance Operations Strategy and Business Development
10/2008 - 8/2012
Sales and Operations
Kuoni Travel Group Ltd. (Travel and
Sales
Sales & Operations Manager – EMEA
8/2006 - 9/2008
Sales and Operations