Functional Skills
Business Analysis
Business Operations
Change Management / Org Design
Pricing Strategy
Product Launch
Product Strategy
Project Management
Retail Management
Strategic Planning
Strategy Development
Program Management
Product Development
Business Communication
Digital Transformation
Process Design / Re-engineering
Software Skills
Microsoft Office
MicroStrategy
Monday
Shopify
Sector Experience
Consumer Goods
Retail
Languages
English
Countries Worked In
SE USNotable Clients
Army Air Force Exchange
Bombardier Recreational Products
Nike
Experience
See Forever Consulting, LLC.
Management Consulting
CEO
10/2022 - Present
Advise retail, D2C, and branded organizations on enterprise transformation across merchandising, pricing, planning, and consumer experience. Define strategy, align operating models, and drive cross-functional execution.
Select Engagements:
▪Nike | Clearance Channel Optimization (2025)
Led enterprise strategy to clarify the role of Clearance Stores within Nike’s marketplace architecture. Delivered an integrated operating model and execution roadmap across pricing, space planning, store operations, and consumer experience to drive value-led liquidation and channel clarity.
▪AAFES | Merchandising Process Transformation (2024)
Led end-to-end assessment and redesign of core merchandising functions for $8B global military retailer. Defined future-state model and implementation roadmap across assortment planning, SKU lifecycle, demand forecasting, and allocation to enable scalable growth.
▪Nike | ERP Transition & Revenue Readiness (2023–2024)
Advised Nike Direct on business readiness for NA HANA S/4 ERP cutover. Assessed O2O and revenue recognition impacts; launched cross-functional workstreams and developed mitigation plans across pricing, allocation, and 3PP operations.
▪Classic Whimsy | Brand Repositioning & Merchandising Strategy (2023)
▪BRP (Bombardier Recreational Products) | Dealer Visual Merchandising Enablement (2023)
▪Tire Discounters | Subscription Services & Pricing Architecture (2023)
Select Engagements:
▪Nike | Clearance Channel Optimization (2025)
Led enterprise strategy to clarify the role of Clearance Stores within Nike’s marketplace architecture. Delivered an integrated operating model and execution roadmap across pricing, space planning, store operations, and consumer experience to drive value-led liquidation and channel clarity.
▪AAFES | Merchandising Process Transformation (2024)
Led end-to-end assessment and redesign of core merchandising functions for $8B global military retailer. Defined future-state model and implementation roadmap across assortment planning, SKU lifecycle, demand forecasting, and allocation to enable scalable growth.
▪Nike | ERP Transition & Revenue Readiness (2023–2024)
Advised Nike Direct on business readiness for NA HANA S/4 ERP cutover. Assessed O2O and revenue recognition impacts; launched cross-functional workstreams and developed mitigation plans across pricing, allocation, and 3PP operations.
▪Classic Whimsy | Brand Repositioning & Merchandising Strategy (2023)
▪BRP (Bombardier Recreational Products) | Dealer Visual Merchandising Enablement (2023)
▪Tire Discounters | Subscription Services & Pricing Architecture (2023)
Buff City Soap
Product Management / Strategy
Chief Merchandising & Digital Officer
6/2020 - 11/2022
Led product, pricing, merchandising, and e-commerce strategy for high-growth franchise concept with in-store production model; supported scale from 20 to 260+ locations in two years.
▪Owned digital transformation, including site experience, merchandising, and fulfillment strategy—partnered with internal stakeholders and vendors to drive traffic, conversion, and profitability.
▪Transitioned the organization to a centralized merchandising strategy. Rationalized SKU count by 85%, implemented a data-driven assortment and pricing structure, resulting in 8x productivity lift and double-digit gross margin dollar growth.
▪Launched new product lines to drive revenue and customer acquisition. Oversaw business case development, testing, packaging, marketing, and cross-functional rollout.
▪Designed visual merchandising strategy and planogram execution to increase sales floor capacity by 30%. Built foundational SKU forecasting and reporting tools to drive decision-making.
▪Served as Executive Team member and cultural leader; co-authored company Purpose and Values and launched cultural working groups.
▪Developed enterprise planning calendar to manage initiatives across departments.
▪Established and led an employee resource group; facilitated leadership development workshops across levels.
▪Fostered strong franchisee relationships to improve unit economics, sales, and engagement.
Mentored and developed a high-performing merchandising team through consistent feedback and leadership
▪Owned digital transformation, including site experience, merchandising, and fulfillment strategy—partnered with internal stakeholders and vendors to drive traffic, conversion, and profitability.
▪Transitioned the organization to a centralized merchandising strategy. Rationalized SKU count by 85%, implemented a data-driven assortment and pricing structure, resulting in 8x productivity lift and double-digit gross margin dollar growth.
▪Launched new product lines to drive revenue and customer acquisition. Oversaw business case development, testing, packaging, marketing, and cross-functional rollout.
▪Designed visual merchandising strategy and planogram execution to increase sales floor capacity by 30%. Built foundational SKU forecasting and reporting tools to drive decision-making.
▪Served as Executive Team member and cultural leader; co-authored company Purpose and Values and launched cultural working groups.
▪Developed enterprise planning calendar to manage initiatives across departments.
▪Established and led an employee resource group; facilitated leadership development workshops across levels.
▪Fostered strong franchisee relationships to improve unit economics, sales, and engagement.
Mentored and developed a high-performing merchandising team through consistent feedback and leadership
THE CONTAINER STORE
Product Management / Strategy
Vice President of Merchandising - Custom Closets
10/2017 - 6/2020
Established long-term strategic direction and management for key product category representing 35% of company revenue (300M+ annual sales); 75%+ consolidated Gross Margin.
▪ Led five enterprise-wide strategic initiatives, defining objectives, metrics, cross-functional teams, cost planning, and risk mitigation.
▪ Owned strategy for three exclusive Custom Closets lines. Oversaw 2,000+ SKUs, managed sourcing, pricing, supply chain, vendor partnerships, and merchandising expansion.
▪ Developed and launched Avera™, a patented mid-tier product line. Owned end-to-end go-to-market from industrialization to in-store experience.
▪ Led concept-to-launch of proprietary design tool for end-user customization; partnered with Agile teams, UX testing, store training, and cross-functional teams.
▪ Collaborated with Salesforce and other technology vendors to streamline customer journey and reduce sales friction.
▪ Partnered on new store concept design, product integration, and merchandising by department.
▪ Managed direct reports and matrixed teams across initiatives.
▪ Led five enterprise-wide strategic initiatives, defining objectives, metrics, cross-functional teams, cost planning, and risk mitigation.
▪ Owned strategy for three exclusive Custom Closets lines. Oversaw 2,000+ SKUs, managed sourcing, pricing, supply chain, vendor partnerships, and merchandising expansion.
▪ Developed and launched Avera™, a patented mid-tier product line. Owned end-to-end go-to-market from industrialization to in-store experience.
▪ Led concept-to-launch of proprietary design tool for end-user customization; partnered with Agile teams, UX testing, store training, and cross-functional teams.
▪ Collaborated with Salesforce and other technology vendors to streamline customer journey and reduce sales friction.
▪ Partnered on new store concept design, product integration, and merchandising by department.
▪ Managed direct reports and matrixed teams across initiatives.
THE CONTAINER STORE
Product Management / Strategy
Senior Merchandising Director
1/2016 - 10/2017
Collaborated with C-suite and executive team to create short- and long-term strategies for product categories; 250M+ annual sales, 75%+ consolidated Gross Margin; managed buyer/assistant buyer team
▪Business Owner Proprietary Closet Systems; developed and managed 2 globally sourced 1550+ SKU component product lines; created long-term strategic merchandising initiatives including launch strategies; QA for product assortments, competitive research, reporting and supply chain management.
▪Project Lead for Boston Consulting Group merchandising initiative; COGS reduction, harvested $24M over 9 months; negotiated pricing and vendor RFPs; ensured assortment and sourcing, consumer value and brand repositioning.
▪Partnered with CMO to implement proof of concept for different product lines; collaborated with EVP of Stores to develop end-user sales process, CRM sales tools, product, and sales training.
▪Business Owner Proprietary Closet Systems; developed and managed 2 globally sourced 1550+ SKU component product lines; created long-term strategic merchandising initiatives including launch strategies; QA for product assortments, competitive research, reporting and supply chain management.
▪Project Lead for Boston Consulting Group merchandising initiative; COGS reduction, harvested $24M over 9 months; negotiated pricing and vendor RFPs; ensured assortment and sourcing, consumer value and brand repositioning.
▪Partnered with CMO to implement proof of concept for different product lines; collaborated with EVP of Stores to develop end-user sales process, CRM sales tools, product, and sales training.
THE CONTAINER STORE
Product Management / Strategy
Senior Buyer
6/2013 - 1/2016
Responsible for six departments $290M annual sales, 2 buying teams, 40% company revenue; aligned initiatives to company objectives as company prepared for IPO
▪Led new project initiative for an exclusive custom manufactured luxury built-in solution to Custom Closets category (Laren™); developed steering team and working team structures; drove strategy, positioning, and sourcing; negotiated vendor contracts; created and implemented merchandising, pricing, training, communication, and end user strategies.
▪Business Owner elfa® closet/home solutions and Laren™ (200M); managed vertically integrated globally manufactured and sourced component system; developed global patent strategy in partnership with IP attorney.
▪Managed Buying teams for Closet (60M) and Gift Packaging, Box and Christmas (30M); developed and implemented strategies, sourcing, pricing and assortment direction for private label dense categories and seasonal goods
▪Led new project initiative for an exclusive custom manufactured luxury built-in solution to Custom Closets category (Laren™); developed steering team and working team structures; drove strategy, positioning, and sourcing; negotiated vendor contracts; created and implemented merchandising, pricing, training, communication, and end user strategies.
▪Business Owner elfa® closet/home solutions and Laren™ (200M); managed vertically integrated globally manufactured and sourced component system; developed global patent strategy in partnership with IP attorney.
▪Managed Buying teams for Closet (60M) and Gift Packaging, Box and Christmas (30M); developed and implemented strategies, sourcing, pricing and assortment direction for private label dense categories and seasonal goods
THE CONTAINER STORE
Product Management / Strategy
Buyer
1/2006 - 6/2013
Interacted weekly with C-suite executives; created and analyzed reporting requirements for business trends; partnered with Finance on sales and gross margin strategies, foreign currency hedging and international business.
▪Business Owner elfa® closet/home solutions (150M) and Proprietary Design Tool for in-store/online end-users; product development, vertically integrated manufacturing, supply chain management and training; vendor negotiation; developed intercompany pricing model and electronic ordering process; implemented John Galt forecasting. page 3 LinkedIn
▪Business Owner Closet and Hooks (50M); private label strategies, product development and management; managed assistant buyer and planner; partnered with marketing/online teams on campaign strategies and product launches; partnered with merchandising teams for in-store displays and signage.
▪Business Owner elfa® closet/home solutions (150M) and Proprietary Design Tool for in-store/online end-users; product development, vertically integrated manufacturing, supply chain management and training; vendor negotiation; developed intercompany pricing model and electronic ordering process; implemented John Galt forecasting. page 3 LinkedIn
▪Business Owner Closet and Hooks (50M); private label strategies, product development and management; managed assistant buyer and planner; partnered with marketing/online teams on campaign strategies and product launches; partnered with merchandising teams for in-store displays and signage.
The Container Store
Product Management / Strategy
Merchandise Systems Analyst
10/2004 - 1/2006
Reported to Merchandise Systems Director
▪Developed store level sales forecasting process; partnered with Finance; reworked sales goal process, developed and executed merchant focused reporting to analyze sales, inventory and profitability at store, department, and SKU levels; MicroStrategy developer and super user; Project Lead - Dollar Per Customer initiative. Early Work History
▪Developed store level sales forecasting process; partnered with Finance; reworked sales goal process, developed and executed merchant focused reporting to analyze sales, inventory and profitability at store, department, and SKU levels; MicroStrategy developer and super user; Project Lead - Dollar Per Customer initiative. Early Work History
J.C. Penney
Product Management / Strategy
Sr. Merchandise Planner
2/2001 - 10/2004
Diamond Fashion and gold chain
Zale Corporation
Product Management / Strategy
Assistant Buyer
1/2000 - 2/2001
Semi Precious and Pearl